Social Media Marketing
SalonCentric Education
W312C
Cassandra Platinum &
Sarah Bryant
Social CPR: How To Stay Alive and Thrive in
The Everchanging World of Social Media
Brand Yourself
Cassandra Platinum
Sarah Bryant
Daniel Mason Jones SUNDAY 4:00 - 5:00p
MONDAY 11:30a - 12:30p
@cassandraplatinum @sarah_louwho
Are people talking about you? People can’t “buy” you, if they don’t know what you’re selling. Are
you ready to stand out? What does your brand say about you? Who is your target market audience
and how do you get their attention? Learn how to make a large impact on your brand and build
your name in the industry.
The Social Revival
W414C
MONDAY 2:30 - 3:30p
Get an in-depth look into the nitty-gritty of what it takes to grow a salon business using social
media. Dive deep into topics such as growing the right kind of following, making time to create
content during a busy work day, converting your audience into paying clients, getting noticed by
the brands you love and what this algorithm really means for you. Leave this class with the tools to
decipher fact from fiction and hone in on the information that is truly relevant to your business and
keep yourself from going crazy along the way.
SUNDAY 10:00 - 11:00a
“Wanna be Instafamous?” Don’t forget about Facebook! Are you overwhelmed with what, when
and how to post? Find out how to use both platforms to make a name for yourself and make lots
of money. This program will highlight all that is needed to launch, build and monetize your social
platforms to convert followers to dollars behind the chair.
See page 58 & 78 for additional classes by SalonCentric Education
Tomb 45 LLC
Social Media & How to Stand Out!
W230D
Chris Bossio
YoFonzz
MONDAY 12:00 - 1:30p
Join two of youtube’s biggest influencers to learn what it takes to stand out! You’ll leave this class with
the tools and information that will help you on your journey in the Social Media world.
FIIDNT Marketing
It’s Not About the Gram, it’s About the Brand!
Don Godfrey
& Special Guests
W230D
SUNDAY 10:00 - 11:30a
MONDAY 10:00 - 11:30a
What is the best way to build your brand? Don is asked this question almost daily, and if this is a
question you ask yourself as well, then come join Don (@fiidnt, creator of @nothingbypixies) and
his special guests while they help guide you in the best ways to build your brand. We will teach
hot to kill it on your stories and what to really focus on in 2019, while everyone else is worried
about their news feeds, you’ll be seeing real results. All his special guests have experience in
successfully using social media to build their brands and their businesses. This panel will not
disappoint, make sure to join in on the conversation.
See page 52 & 58 for additional classes by Tomb 45 LLC
3Jay Productions
Creating Content that Represents YOU
Jalia Pettis
W221A
SUNDAY 1:00 - 2:00p
As a beauty professional, it is imperative to make your mark on the industry with a strong yet
consistent voice. It is easy to purchase stock photos as well as followers on Instagram but that takes
the fun out of being an innovator. This class is all about creating content that speaks to who you
aspire to be and reminds you why you entered an industry that provides the freedom of creativity.
See page 48 for more classes by 3Jay Productions
CosmoProf Education
W315B
Social Savvy Stylist
Olivia Smalley
Spalutions
MONDAY 2:30 - 3:30p
Be the next artist trending on social! The legendary @OMGArtistry shows you how to edit media
and gives you the scoop on Instagram.
Olivia “Miss OMG” Smalley is an in-demand celebrity hair and makeup artist out of Florida. Named
one of Modern Salon’s Top 100 Influencers, Olivia is a social media maven and blonde specialist.
See page 11, 15, 51 & 80 for additional classes by CosmoProf Education
WooCutz TV
Dream Chasing to Dream Living
Angelo Padin
W230A
The intent is to educate and inspire you to build your influence online and in person. Build a story
around your brand and learn how to become marketable online. Learn how to utilize social media to
increase your business through your content, consistency and engagement. What is ecommerce and
how can you benefit from it? Balance old and new techniques to find out what works best for you
and your business. The industry is constantly changing and social media can no longer be ignored!
5 Steps for Success with Online Reviews
Felicia Brown
MONDAY 1:00 - 2:00p
Social media users are both active consumers and creators of business reviews. In fact, studies
show that more than 70% of buying decisions are informed by online reviews, expanding the need
for businesses to be proactive in getting online reviews from their customers. With more than two-
thirds of purchases influenced by online reviews, spa owners must look closely at how they deal
with online feedback from clients.
SUNDAY 2:30 - 3:30p
MONDAY 2:30 - 3:30p
W221D
Empowering You Consulting
Amy Carter
W221A
Blueprint to Social Media
MONDAY 11:30a - 12:30p
Do you wonder what it takes to turn Instagram likes into income? Social Media platforms like
Facebook and Instagram are ideal for promoting a beauty business like yours. This class is packed
with strategies for bringing online fans into your salon or spa and tips for promoting your services
on social media and ways to engage with your ideal audience online and in the salon. Discover
strategies for surviving social media, how to turn fans into finances, converting online connections
to real life clients, social specials and more.
See pages 77 for more classes featuring Empowering You Consulting
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Register by April 20 & Save $15 Off Day of Show Price