Premiere Orlando Show Preview 2019 - Page 22

Hair Trends Sherry Ratay Inc. Sherry Ratay Sponsored by W414A Agadir International Exhibit Floor Balayage “Free Hand Painting” verses “Within a Foil” Agadir Hemp & Red Wine SUNDAY 2:30 - 3:30p SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p This informative setting will teach you the WHY’S to Balayage. Learn the difference and importance of choosing the proper tools to create the perfect balayage. Hair painting free hand and foil painting, when to choose one technique over the other. And which bleach to use for the application of choice, after studying their skin, eyes, and existing haircolor the conclusion will dictate which bleach and technique to use. Let’s Talk about Truth with Haircolor As an international master stylist, owner and operator of Tangles Hair Studio in New Jersey, Carlos Gonzalez has been adding his cutting edge and expertise to clients for 34 years. “We are hair artists! And the client is my canvas!” For the first time ever… join Carlos as he shares the science of FiberHance Strengthening Technology combined with natural phytonutrients of plant-based ingredients bringing you the ultimate reparative, strengthening and nourishing, professional hair care line. MONDAY 2:30 - 3:30p In this open forum about haircolor technology and facts, Sherry will discuss key topics about the principles of haircolor in the way it is delivered, developed, used and misused in today’s beauty industry. This lecture will cover major scientific points which will create an open dialogue of factual knowledge amongst beauty professionals. Blush Beyond W208B See page 67 for a Hands-On Workshop by Sherry Ratay Jessica Renee BASiC Hair Care Beyond the Basic’s… Now What? Frechette Bradley SATURDAY 4:00 - 5:00p SUNDAY 4:00 - 5:00p W225 In this advance class, we will quickly revisit balancing with Basic Hair Care Systems. We believe creating the right foundation before styling is very valuable to the result. Learn how to personalize your product to fit your styling needs, natural textures, chemically treated or color treated all hair can be healthy because it’s BASiC! That is what we believe and that is what we produce. 3D Haircutting SUNDAY 1:00 - 2:00p MONDAY 1:00 - 2:00p Micheline Barber This class with expand your haircutting knowledge on degrees, definition and design lines while learning new techniques that can be utilized to transform a basic cut into 3D precision. Mpact your cut by making your styles come to life. See page 56 & 81 for an additional class by BASiC Hair Care Custom Color Equals Custom Money SATURDAY 12:30 - 1:30p MONDAY 10:00 - 11:00a Increase your revenue by learning how to create customer colour formulations with the use of permanent and fashion colors. Understanding the importance of pricing, building tickets, educating and creating color catalogs will separate you from the rest and allow you to increase your colour service tickets. Everyone wants to be different, so why not give your clients that experience by offering a colour that is formulated just for them! Lines, Angles & Techniques – Cutting Like a Boss SUNDAY 10:00 - 11:00a Angles, lines and cutting techniques all used, whether you’re cutting a bob, pixie or lob. Learning the combination of them all and their effects will have you creating whatever cut your mind can design. It is the basic foundation that allows us to build masterpieces. Learn how to build your foundation and be on your way to becoming a cut above the rest. ERGO Styling Tools W208B Shannon King The Art of the Big Finish SUNDAY 1:00 - 2:00p MONDAY 1:00 - 2:00p Join Shannon King for this stimulating class to become a master of your iron finishing skills. The “Art of the Big Finish” will provide you with a new approach and understanding of design finishing dynamics, making your guests want more and bringing in their friends. The “Art of the Big Finish” Chromastics W414B will leave you with new iron techniques, including creating alluring and sexy hair textures. Tom Dispenza The Chemistry Behind Hair Color SUNDAY 11:30a - 12:30p & 2:30 - 3:30p MONDAY 1:00 - 2:00p Watch Tom create brown, red and gold shades from the raw chemicals. Watch Tom bleach natural melanin that has been collected in test beakers in front of your eyes. Watch the stages of lightening (underlying pigment) created live and understand why the typical charts are wrong. Watch how mother nature creates light, medium and dark brown in hair and how texture plays a part in both depth and brassiness. Tom will explain why the color wheel works for an artist painting a picture but not for hair color. He will explain and demonstrate tonality. This class is designed for the serious colorist who wants to truly understand the real facts of color, not the hype. 22 Stay Connected Wet Brush Exhibit Floor SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Going to Premiere? Take a trip through our beautyverse and experience first-hand how our education sets us apart. All day long there will be on-stage demonstrations from our team of experts with FREE product during every segment! Throughout your visit you’ll learn about the Curl Essentials from Ouidad, the styling power of Moisturizing Heat from Bio Ionic and the hottest trends from WetBrush. We can’t wait to see you in Orlando! #PremiereOrlando