Hair
Trends
Sponsored by
Product Club
W311E
Sexy Hair
Exhibit Floor
Adrienne Rogers
Design Minded
Rafe Hardy
SUNDAY 11:30a - 12:30p
MONDAY 10:00 - 11:00a
Lauren Cullen
Cultivating and using your Design Mind for beautiful haircolor results! Being design minded is an efficient
way to make decisions about how to achieve the results you are looking for in your haircolor application
choices. Learn when to paint, use foil, or a combination of the two. Placement, directional choices and
application techniques are delivered to you in an understandable and inspiring environment!
Kelly Bileddo
Product Club Cutting System by KARG
(PCK) presents Precision Cutting
SUNDAY 2:30 - 3:30p
MONDAY 1:00 - 2:00p
Lisa McAuliffe
Edgardo Escribano
Cultivating and using your Design Mind for beautiful
haircolor results! Being design minded is an efficient way
to make decisions about how to achieve the results you are
looking for in your haircolor application choices. Learn when
to paint, use foil, or a combination of the two. Placement,
directional choices and application techniques are delivered
to you in an understandable and inspiring environment!
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
The Created in California collection was inspired by the
iconic places and styles of LA. California is a place of
creativity, beauty and self-expression. People come from all
over the world to experience what California has to offer…
the sun, the surf, the nightlife, the culture and the star
power. Sexy Hair was created in Los Angeles, CA in 1998.
The brand was inspired by the beauty of the people who live
here. This came in many forms whether it was effortless
beachy cool, individual street style, confident sexiness, or
ravishing red carpet looks. Come to the Sexy Hair booth
and get inspired by our 2019 Collection.
Shayla Robertson
Surface
W312B
See page 66 for Hands-On Workshops by Product Club
Michelle Rouzer
Created in California – 2019 Sexy Hair Collection
Sara Gallagher
PONY BALAY and LACE IT UP
SUNDAY 10:00 - 11:00a
MONDAY 11:30a - 12:30p
Ponytail balayage, a quick and easy BOLD balayage technique, section and apply in 30 minutes or
less, while Pure Color respects your guest’s hair, health and the Earth! Put the finishing touch on
Ouidad
W311D
your guest’s fresh color with the updo Laced Up Pony as seen in the Utopia 2019 Trend Collection!
Jessica O'Brien
Look and learn a whole new color technique and a quick up style to take home to your guests!
Curl Crash Course
SUNDAY 10:00 - 11:00a & 1:00 - 2:00p
MONDAY 11:30a - 12:30p & 2:30 - 3:30p
The Natural Texture movement is more than a trend… it’s a way of life! Every day, clients are
”Cutting the Cord” and allowing their curls to live in all their glory. With this explosion of texture,
Curl Girls are looking for Curl Experts. Curl Crash Course provides stylists an overview into the
anatomy of curls, the mindset of curly-haired clients, curl care and natural curl styling. If you want
to be the Curl Expert in your salon... Your journey starts here with Curl Crash Course!
WATERCOLORS
INTENSE INSPIRATOIN
Roy Naccour
Exhibit Floor
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
Come see the endless possibilities of amazing color with the WATERCOLORS INTENSE Collection
of shampoos. Try it, maintain it, or tone it all with shampoo. Roy and his team will be showing all
the amazing techniques that take you from ordinary to extraordinary. Join us for some INTENSE
Inspiration that will change your outlook on shampoo.
Bio Ionic
Exhibit Floor
Beauty Powered by Nature
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
RAZOR LAYER and SWIVEL
SUNDAY 1:00 - 2:00p
Gerard Kierans
MOROCCANOIL
Exhibit Floor
One Brand: A World of Oil-Infused Beauty
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
Moroccanoil set out to create the proper canvas for all hair care and hairstyling. Our signature
products, Moroccanoil Treatment, is the perfect foundation for hair. Complete with both styling
and conditional benefits, this award-winning formula infused with argan oil creates long-lasting
smoothness, increases manageability, speeds up blow-dry time and boosts shine. Visit the
Moroccanoil booth and learn more about their full line of award-winning formula, hair and body
products - all infused with nourishing antioxidant-rich argan oil.
Bold Hold
Innovators of the hair tool industry, Bio Ionic will demonstrate the ease of creating beautiful,
healthy styles with their unique mineral infused tools. Delivering remarkable results, superior
shine, and long lasting curls, these tools and techniques cannot be missed! Bio Ionic is a top
choice in professional tools.
Ponytail balayage, a quick and easy BOLD balayage technique, section and
apply in 30 minutes or less, while Pure Color respects your guest’s hair, health
and the Earth! Put the finishing touch on your guest’s fresh color with the updo
Laced Up Pony as seen in the Utopia 2019 Trend Collection! Look and learn a
whole new color technique and a quick up style to take home to your guests!
Exhibit Floor
Bold Hold Lace Products
Tokyo Stylez
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
Bold Hold Lace Products is one of the fastest growing Hair Replacement products on the market,
because of the hands-on training done by supporting hairstylists of the Bold Hold brand. Flying
under the radar, but visually seen, this million dollar company is making some charting leaps of
growth. Don’t miss your chance to stop by their booth and learn more with Toyko Stylez.
See page 73 for a Hands-On Workshop by Bold Hold & Toyko Stylez
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