SalonCentric Education Hairbrained
featuring Daniel Mason Jones The Home of Craft Hairdressing
Moderated by Hairbrained's
Gordon Miller
Featuring Cassandra McGlaughlin, Joel Torres, Julius Caesar,
Leysa Carrillo, Olivia Smalley & Sam Daly
Get REAL – Get Social
Sun 12:30 - 1:30p & Mon 9:30 - 10:30a
Room W312C
“Wanna be Instafamous?” Don’t forget about Facebook! Are you overwhelmed with what, when and how
to post? Find out how to use both platforms to make a name for yourself AND lots of money. This program
will highlight exactly what is needed to launch, build and monetize your social platforms to convert
followers to dollars behind the chair.
Instagram Decoded:
Influencer Best Practice Panel
Sun & Mon 10:00 - 11:30a
See page 96 for additional classes by SalonCentric Education
If you are looking to build your business and/or career, know that
Instagram has quickly become the go-to social media platform for
savvy professionals. Join Hairbrained CEO Gordon Miller for another
of his always lively panel discussions with leading Influencers.
Focused on sharing best practices to help grow followers, increase
engagement and results, this panel is a don’t miss opportunity to up
your IG game. Join Gordon with these guest panelists:
FIIDNT Marketing
92
featuring Don Godfrey,
Dino Ballin & Victor Valverde
Branding=Exposure=Profits
Sun & Mon 12:00 - 1:30p
Room W207A
Join Don Godfrey (@nothingbutpixies), with special guest Dino Ballin (@pompsalon) and Victor Valverde (@
kuthaus) as they guide you through the ins and outs of effective social branding. Design your page, from profile to
post and be featured by larger pages! Build your brand, leverage education opportunities and effectively manage a
salon for the highest profitability. Gain insight into how social media will elevate your business into future profits.
Tish Sutton Int
Room W207A
On Sunday: @BottleBlonde76, @CassandraPlatinum & @Leysahairandmakeup
On Monday: @JoelTorresStyle, @JuliusCaesar & @OMGartistry
See page 80 for an additional Look and Learn by Hairbrained
StyleNet
featuring Tish Sutton
featuring Lynn Winsell
Social Media Secrets for the Busy Stylist
Mon 11:15a - 12:30p
Room W221A
Are you looking to market your beauty or hair salon on social media, or are you not getting the results you
want and need a boost? Social Media is great way to engage with your current and potential customers,
spread more awareness about your services, and create brand loyalty among customers by reinforcing
what makes your salon unique. With the increasing use of social media in every industry, it’s crucial
that businesses know how to connect with customers and use social media platforms. Come learn the
powerful techniques to triple your salon clientele.
Social Beautify
Generate Attention Online
Sun 9:30 - 10:30a
5 Proven Social Media Strategies to Grow Your Business
Sun 5:00 - 6:00p & Mon 12:30 - 1:30p
featuring Matthew Wiggins
Social and Mobile Marketing is Evolving
Sun 2:45 - 3:45p
Room W221B
Smart phones and social media apps are revolutionizing salon marketing techniques and strategies. With
recent changes to Facebook and Instagram, social marketing is evolving past simple ads and likes and
the rise of custom mobile apps is giving clients a more direct experience with your brand. In this class,
marketing expert Matthew Wiggins will teach you the ins-and-outs of mobile marketing through social and
custom apps to keep your salon ahead of the marketing curve.
Room W312A
You already know that the world around you is online and searching for the services and products you
offer. But do you know how to make it easy for those searching to find and connect with you? In this
class, you will walk away with a concise understanding of how to generate results from your online
channels; websites, social media, texting, and e-blasts. You will walk away with simple, proven methods
that cut through the techno-babble of online channels. PLUS, you will receive a FREE Social Planning
Guide that you can start using today!
Room W312A
Get Found – learn the simple elements of a mobile friendly website that Google considers worthy for first
page placement. Get Connected – top ways to grow Instagram followers, Facebook likes and fill openings.
Get Heard – best practices from taking pictures, making videos, which apps to use and what to say
when you post. Get Touched – tips to keep your guests engaged, loyal and talking about you. Get Sales –
techniques for consistently using branded professional images inside your salon, eblasts and social media
posts. You will walk away with simple and proven methods that cut through the techno-babble of social
media and Internet marketing.
Register by April 21 & Save $15 Off Day of Show Price