Premiere Orlando Show Preview 2018 - Page 15

JOICO #mydentity featuring Zoe Carpenter, Mark Mileti & Sherry Ratay featuring #mydentifiers OutShine with LumiShine: Mastering Blondes, Brunettes & Stunning Red Heads Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor Join us as we share modern techniques and formulas guaranteed to increase your salon revenue. Our experts will share money-making tips you can take back to your salon. Revealing the JOI: The Art of Balayage, Color Melting and Root Shadowing featuring Ricardo Santiago, Ben Mollin & Cherry Petenbrink Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor “Growing up, I struggled every day with my identity. I didn’t know who I was, what I wanted to do in life, or what my purpose was. It wasn’t until hair – that I found my purpose, my direction – and it truly saved my life.” – @Guy_Tang #Hairbesties, Together We Will Change the Industry Guy Tang created #mydentity because he wanted to customize colors we all dream of – colors that are missing from today’s haircolor. He wanted to create a line that brings back the fun & excitement in our industry. But most of all, he wanted to create a community that empowers our #hairbestie family and enables all of us to find our #mydentity – because when you know who you are, you have the courage to do anything you dream of. #Hairbesties, together we will change the industry. Let’s evolve together. Come visit our booth to learn more! Exhibit Floor Discover the art of strategic color to help you create extraordinary visual effects – gor- geous, unique plays on light, shadow, pattern, and placement! JOIn the artistic team showcasing over-the-top vibrant shades. Celeb Luxury featuring Halston Hoyt & Alexis Williams Extend Color, Stop Fade Sam Villa ® featuring Andrew Carruthers Authentic Design Sun & Mon 11:00a - 12:00p Room W311F Authenticity leads the way this year as we return to what is natural, honest and real to each of us. Hairdressers can release their sense of creativity to design looks for their clients that are truly built to suit today’s lifestyle. Everyone is looking to cash in on “Fringe Benefits” with short, shagged and micro fringe for the guest looking to make a bold statement while social media is flooded with 70s inspired long curtain fringe for a softer aesthetic. These add an element of interest to the long reigning champion of hair trends… the lob. But now, the lob is taking on a slightly different silhouette to stay current with the up and coming challenger for the top seat… the modern shag as layering continues make a strong statement. Cuts are created to allow hair to move in all directions and the more rigid sides from the continued barber influence are being shaped with shears and razors to get away from the “fresh from the salon” look. Embrace true natural texture or recreate a natural texture through technique, tools and product. And, dust off your rollers, round brushes, and curling irons because volume on top has finally returned! See page 81 for Hands-On Workshops by Sam Villa ® Join Colorbrain Artists, Halston Hoyt & Alexis Williams, as they teach the blueprint of Celeb Luxury’s first ever look collection inspired by our nation’s landscapes. Learn the features and benefits of Celeb Luxury’s Colorwashes, Colorditioners and our newest Bondfix Clear! Training under the best colorist in the industry, Halston quickly gained a loyal following. He is the owner, of Hair By Halston in New York, specializing in color. As a girl who loved to “color outside the lines”, Alexis started her career in early 2013 and is already a sought after colorist in South Florida. With years of education under her belt, Alexis is energetic and has a passion that’s contagious. Brazilian Blowout featuring Thomas Schiavone The NEW Brazilian Blowout 3 Step System Sat 11:00a - 12:15p & 12:45 - 2:00p Sun & Mon 11:00a - 12:15p Room W414A Whether you are a veteran of performing Brazilian Blowouts or a graduated student joining the hairstylist world, this class will teach you how to perform and customize a Brazilian Blowout utilizing the new 3 STEP SYSTEM from A-Z in 75 minutes. In this class, you will also learn social media techniques and traditional marketing methods on how to market Brazilian Blowout services to all of your prospective and existing clients. Stay Up to Date • • Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor 15