JOICO #mydentity
featuring
Zoe Carpenter,
Mark Mileti & Sherry Ratay featuring #mydentifiers
OutShine with LumiShine:
Mastering Blondes, Brunettes & Stunning Red Heads
Sun 9:00a - 6:30p & Mon 9:00a - 5:00p
Exhibit Floor
Join us as we share modern techniques and formulas guaranteed to increase your salon revenue. Our
experts will share money-making tips you can take back to your salon.
Revealing the JOI:
The Art of Balayage, Color Melting
and Root Shadowing
featuring Ricardo Santiago, Ben Mollin & Cherry Petenbrink
Sun 9:00a - 6:30p & Mon 9:00a - 5:00p
Sun 9:00a - 6:30p & Mon 9:00a - 5:00p
Exhibit Floor
“Growing up, I struggled every day with my identity. I didn’t know who I was, what I wanted to do in life, or
what my purpose was. It wasn’t until hair – that I found my purpose, my direction – and it truly saved my
life.” – @Guy_Tang
#Hairbesties, Together We Will Change the Industry
Guy Tang created #mydentity because he wanted to customize colors we all dream of – colors that are
missing from today’s haircolor. He wanted to create a line that brings back the fun & excitement in our
industry. But most of all, he wanted to create a community that empowers our #hairbestie family and
enables all of us to find our #mydentity – because when you know who you are, you have the courage to
do anything you dream of.
#Hairbesties, together we will change the industry. Let’s evolve together.
Come visit our booth to learn more!
Exhibit Floor
Discover the art of strategic color to help you create extraordinary visual effects – gor-
geous, unique plays on light, shadow, pattern, and placement! JOIn the artistic team
showcasing over-the-top vibrant shades.
Celeb Luxury
featuring Halston Hoyt & Alexis Williams
Extend Color, Stop Fade
Sam Villa ®
featuring Andrew Carruthers
Authentic Design
Sun & Mon 11:00a - 12:00p
Room W311F
Authenticity leads the way this year as we return to what is natural, honest and real to each of us.
Hairdressers can release their sense of creativity to design looks for their clients that are truly built to
suit today’s lifestyle. Everyone is looking to cash in on “Fringe Benefits” with short, shagged and micro
fringe for the guest looking to make a bold statement while social media is flooded with 70s inspired long
curtain fringe for a softer aesthetic. These add an element of interest to the long reigning champion of hair
trends… the lob.
But now, the lob is taking on a slightly different silhouette to stay current with the up and coming
challenger for the top seat… the modern shag as layering continues make a strong statement. Cuts are
created to allow hair to move in all directions and the more rigid sides from the continued barber influence
are being shaped with shears and razors to get away from the “fresh from the salon” look. Embrace true
natural texture or recreate a natural texture through technique, tools and product. And, dust off your
rollers, round brushes, and curling irons because volume on top has finally returned!
See page 81 for Hands-On Workshops by Sam Villa ®
Join Colorbrain Artists, Halston Hoyt & Alexis Williams, as they teach the blueprint of Celeb Luxury’s first
ever look collection inspired by our nation’s landscapes. Learn the features and benefits of Celeb Luxury’s
Colorwashes, Colorditioners and our newest Bondfix Clear! Training under the best colorist in the industry,
Halston quickly gained a loyal following. He is the owner, of Hair By Halston in New York, specializing in
color. As a girl who loved to “color outside the lines”, Alexis started her career in early 2013 and is already
a sought after colorist in South Florida. With years of education under her belt, Alexis is energetic and has
a passion that’s contagious.
Brazilian Blowout
featuring Thomas Schiavone
The NEW Brazilian Blowout 3 Step System
Sat 11:00a - 12:15p & 12:45 - 2:00p
Sun & Mon 11:00a - 12:15p
Room W414A
Whether you are a veteran of performing Brazilian Blowouts or a graduated student joining the
hairstylist world, this class will teach you how to perform and customize a Brazilian Blowout utilizing
the new 3 STEP SYSTEM from A-Z in 75 minutes. In this class, you will also learn social media
techniques and traditional marketing methods on how to market Brazilian Blowout services to all of
your prospective and existing clients.
Stay Up to Date • premiereorlandoshow.biz • premieredayspa.biz
Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor
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