Avlon Industries The Edge Beauty
featuring Chanda Chapman, Nicole Grant &
Kevin Anthony featuring Andrea Cheese, Jacqueline Bell &
Romeo Bryan
Architect of Texture Styling
Sun 12:45 - 2:00p
Avlon’s design team is going to show stylists that texture is not just having curly hair
– you can create texture with cuts, color and finishing techniques. Get excited to make
more money with Avlon’s Affirmcare ™ , Moisturecolor Permanent Haircolor System ™
and Texture Release System ™ .
Proper Lightening for Curly Hair
Mon 9:30 - 10:30a
Room W311B
Kevin Anthony White, American Board Certified Haircolorist (ABCH), will unlock the secrets on true
mastery of lightening highly textured hair without fear. This class will help stylists understand porosity
changes, choice of developer strength and timing. Learn why Avlon’s MoisturColor ™ Powder Lightener is
in a class all on its own.
Ashtae Products
Stop Losing Your Clients to Youtube
featuring Ines Ferrer
Sun 11:15a - 12:30p
Room W223A
66
The Matrimony Between Cut & Color
Sat & Sun 2:30 - 3:30p
Room W311B
Are your clients doing “The Big Chop”? Don’t let them leave the chair. Learn how to
deal with their hair. We will also cover tips and tricks on how to maintain transitional
hair textures, blowouts, transition styles, and hydration techniques.
of different looks.
Room W311C
Have you ever done a particular haircut and felt like the style was incomplete? Yet,
even after analyzing it over and over again, you still can’t figure it out? Let me tell
you – it is the color that’s missing. Unifying color to just a razor cut creates a variety
Join Andrea Cheese and The Edge Beauty team as we show you how to marry cut and color together.
You will create a conversation piece. We will cover various cut and color techniques, when you should
determine what cut technique to use and how color is a great ticket builder. #TakeItToTheEdge
Beyond the Stylist Chair
Sat 4:00 - 5:00p & Mon 2:30 - 3:30p
Room W311C
You’ve been styling for years... now what? As stylists, we are visual and creative artists; images play a
major role in our everyday lives and profession. For example, take a look around the Premiere Beauty
Show and see the power of images. Some of us believe that we have to be a big brand in order to have
great images, but that’s not the case. Every stylist’s uniqueness can be displayed through professional
photos. Come join Andrea Cheese and The Edge Beauty team as we show you how to navigate your way
through a successful hair shoot that will reveal your magical skills and specialties. We will share with you
the importance of professional images, how to build a timeless portfolio, the steps to a successful photo
shoot, how to select your models and how to form your very own glam squad. With a strong portfolio your
opportunities are LIMITLESS! #TakeItToTheEdge
Taliah Waajid
featuring Taliah Waajid Styling Team
Top Knot Fever
featuring Wendy Evans
Sun 11:00a - 12:15p
Room W311B
Top knots are hot and trendy. In this class you will be able to twist it, loop it, pin it, smooth it, bone it, all in
one style. Learn techniques to create the perfect top knots, ninja buns, and cinnamon twists with ease.
Cómo Manejar el Cabello Transicional
featuring Ines Ferrer & Ramona Woods
Sun 4:00 - 5:15p
Room W311B
Vea por que los cosmetólogos de todo el mundo están eligiendo el sistema natural de soplado de pelo
Ashtae. Aprenda técnicas de aplicación de color ombré, colores ocultos, y como mejorar el gris. Aprenda
natural blowouts y estilos de transición con texturas globales. Solamente en español!
Protective Styles – My Hair, My Regiment, My Style!
Mon 2:30 - 3:45p
Room W311B
Over 75% of your clients wear some form of Protective Styling. Protective Styles are great for achieving
hair length, giving hair rest and is the best technique for achieving the most variety of hairstyles. Sounds
great, right? Protective Styles can also be damaging to your hair and scalp if not properly applied and
cared for while wearing. Protective styles include wigs, weaves, braids, faux locs, up-do’s, twists etc. In
this workshop, Taliah Waajid and her professional team of stylist will teach you how to maintain healthy
hair and strengthen your clients’ hair strands before, during and after wearing a Protective Style. Come
and learn how to help your clients achieve stronger, thicker, fuller hair with little to no damage while
wearing a Protective Style. Your clients will appreciate you more!
See page 71 for an additional class by Ashtae Products
Register by April 21 & Save $15 Off Day of Show Price