Business Forum & Personal Development InSPAration Management American Salon Sun 11:00a - 12:00p • Room W305A Sun 9:30 - 10:45a • Room W221B Are you using video marketing to generate more clients and position yourself as the expert? YouTube is the number two site in the world, and if you are not on it, you are not a serious player. Attend and learn how to be different from the competition and gain new market share! Instagram has quickly become the professional beauty industry’s leading social platform – offering highly visual opportunities to connect, promote and engage. Join American Salon’s VP of Digital, Gordon Miller and some surprise leading Instagrammers, for a discussion on best practices to help grow your following, increase engagement, and meet your goals. Featuring Dori Soukup Differentiate Yourself from the Competition Mon 11:00a - 12:00p • Room W305A Make Money Online via Your Website Featuring Gordon Miller American Salon Social: Insta Success Mon 11:15 - 12:30p • Room W221B If you are not generating money from your site, you must attend this session! You will leave with plenty of strategies to transform your online presence and increase your revenue! A Salon and Spa’s Guide to Social Media STX Software Belvedere USA Sat 11:00a - 12:30p • Room W221B Get More Like$ Featuring Shannon Leehr Unleash the power of your social personality and brace for growth! This program will unlock proﬁts. Sun 1:00 - 2:15p • Room W221B Guest Experience Essentials Featuring Shannon Leehr Shannon covers the tips and tricks you need to know to optimize guest experience and generate bigger revenue for your business. Mon 1:00 - 2:15p • Room W221B Learn why social media matters, which social platforms matter most in building relationships, encouraging referrals, and driving client traffic and sales. Featuring Eric Lewine & Ken Krebs Sun & Mon 1:00 - 2:15p • Room W221C Salon Design Fundamentals Are you opening a new salon or renovating your existing space? Do you have questions regarding the space plan? Do you want to know what the current design trends are? Are you unsure how the process works and just need some information? If any of these questions sound familiar, this is the class for you! We will cover the basics of the design process, what to expect when starting a renovation and how to make it successful without breaking the budget! Bring your questions and we will make sure you start your project on the right foot! 5 Steps to a Six-Figure Income Featuring Jeff Mason Inspire your team with these proven strategies for increasing customer satisfaction and ticket averages. eFexx Spa Solutions Sun 4:15 - 5:30p & Mon 11:15a - 12:30p Room W221C Sun 9:30 - 10:30a & Mon 12:30 - 1:45p • Room W305A Featuring Erik Ramos “App Development” for Barber Shops and Beauty Salons Are you aware that mobile apps have completely changed the business scenario today? With millions of new apps being developed every day, the future has finally evolved from desktop computers to hand held devices. Join Erik Ramos, CEO of eFexx, to discover the profitability and ease that having an app will bring to your business. We will be discussing creating a direct marketing channel, building brand and recognition, improving customer engagement, standing out from the competition, and cultivating customer loyalty. 82 R Featuring Laura Walker Small Changes, Big Impact This session will address how salons, spas and medspas can make minor changes to the facility’s physical appearance and operations to achieve optimum performance. The session will include examples of how each small change can make a big impact, including giving your facility’s design and décor a fresh new look, how to make big splash without a big marketing budget, tips and tools that encourage staff to contribute to the business’s bottom line, and lastly how to give your business a financial and performance check up. If you tap this wealth of low-cost tools and ideas provided, you’ll give customers an experience to remember, and they’ll remember you!