Hair Trends Amazon Series OYA Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor • Booth 5078 Sun & Mon 2:30 - 3:30p • Room W224H Is your client in love with her looks when she comes out of the salon? I bet she is! However, this is what guarantees that she will come back and pay what you deserve. This demo will give you all the tips and tricks you need to know to execute an amazing look, making all the treatments you perform on her hair shine and look their very best! A professional hairdresser for 30 years and voted Seattle’s best salon of 2015, join Joseph for a technical breakdown of creative formulation and color placement. Featuring Joseph Bogart Featuring Leticia Wurts Blow Drying and Finishing 101 Get acquainted with new blow drying and finishing tips when finishing and styling. Learn how to hold a blow dryer for maximum comfort, the best brush to use and what type of finishing product to use according to your client’s needs. Creating Signature Color Formulation and Placement Learn how to develop your (Creative Signature) using OYA – a TRULY PROFESSIONAL HAIR COLOR that SUPPORTS YOUR CREATIVE EXPRESSION! See page 56 for a Hands-On Workshop by OYA R ENZO Milano NEWSHA Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor • Booth 5843 Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor • Booth 1971 The success of ENZO Milano can be attributed to our advanced technology and client satisfaction. Hair professionals and stylists known throughout the modeling and movie industries have learned that the ENZO Milano product line delivers in creating the finest hair styles for anyone. Only through the artful application of experience combined with precision can you expect to achieve the exquisite styles that everyone desires and needs. Newsha straightening system offers maximum hair strengthening with an anti-aging effect. The hair structure is straightened and, at the same time, enriched with hyaluronan. Naturalness and basic volume are preserved, and a visibly regenerated hair feeling is achieved. Hair obtains enviable shine. From everyday natural curls to special occasion curls, ENZO Milano has far exceeded expectations of our clients and vows to continue to do so in the future. True styling is attained by seasoned experts’ committed to performance and dedication. With ENZO Milano products, you can achieve all this and more with our professional line of styling tools. Saphira Hair Care Featuring Maurice Dadoun Sun 9:00a - 6:30p & Mon 9:00a - 5:00p Exhibit Floor • Booth 2067 Paris – New York – Beverly Hills – Jerusalem After years of luxury hairstyling in Paris, New York and Beverly Hills, Maurice took his talents to the big apple and soon became the lead stylist with world-renowned hair genius, Frederic Fekkai in NYC. As a stylist for celebrities such as Sandra Bullock, Hillary Duff, Emmy Rossum, Brooke Shields, Patricia Heaton, Michael and Kirk Douglas, Tommy Lee Jones and Don Johnson, Maurice has done extensive runway work in couture houses such as Chanel, Christian Dior, Jean Paul Gaultier and Vivienne Westwood. As the artistic director of Saphira, he recently partnered with Saphira to open the very first Saphira Salon in The Waldorf Astoria in Jerusalem, Israel. Join Maurice at the Saphira booth as he shares styling techniques for different types of hair. 24 The Beauty Code Has Been Cracked! The result: a three step straightening system offering perfect results every time. Trubeauty Concepts Featuring Christopher Darring & Keyana Cellucci Sat 12:45 - 2:00p • Room W224H Sun 4:00 - 5:15p • Room W224D Balayage and Painting Essentials with Solaris Have you ever wondered how to create more depth within your Balayage highlights? Well, here is your opportunity. In this look & learn class, attendees will develop their understanding of using balayage and blocking. Blocking or sectioning can be used to help create a bold statement or a soft blend of color. Attendees will take home a better understanding of diffusion and color placement.