WHY YOU SHOULD
EXHIBIT AT premiere
Last year’s attendance
was over 59,000
Maximize Your Impact at our show.
Get your company listed in over 300,000 Show
Previews distributed nationwide. Here are some
statistics about premiere attendees:
92%
of attendees
want to see
new products
30%
Salon & Spa
Owners
& Managers
15%
20%
Cosmetologists
15%
Nail
Technicians
10%
Barbers
Estheticians,
Makeup Artists &
Massage Therapists
10%
Students &
Instructors
With representation from all 50 states and over 44 countries.
82%
of attendees are
involved in
the purchasing
process
75%
of attendees
explore different
companies at
one time
90%
of attendees
purchase products
at the show
78%
of attendees keep
up-to-date on
industry trends
19%
attended
premiere for the
first time in 2018
FACT... exhibiting at tradeshows is
critical to increasing your sales
Tradeshows provide the perfect forum for companies to
introduce new brands and display products to buyers.
Exhibitions are especially effective when combined with a
company’s integrated marketing strategy. Exhibitions, as
a selling medium, are always an excellent way to identify
new leads and can improve an exhibitor’s ROI via
face-to-face contact with customers.
65% Southeast
15% Northeast
10% Central & Midwest
5% West
5% International