Hair Trends OYA True Professional Hair Products SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Exhibit Floor Booth 3577 At OYA, we know beautiful hair is touched by professionals. Your experience and creativity give people confidence and a sense of style. OYA empowers the artist within you to create extraordinary beauty with a full range of premium hair color, care, style and specialty products. Abundant in nourishing natural ingredients, OYA is offered exclusively to professional salons. We invite you to bring artistry to life and Own Your Art. Winston Bennett Sponsored by NE W Keratin Complex ® CL ASSES! Smoothing Certification (W314B) SATURDAY 11:30a - 12:30p SUNDAY 10:30 - 11:30a MONDAY 10:30 - 11:30a Discover the fundamentals of Keratin Complex ® Natural Keratin Smoothing Treatment, Natural Keratin Smoothing Treatment for Blonde Hair, Express Blow Out ™ and Personalized Blow Out ™ . This comprehensive smoothing class is designed to enhance stylist understanding, skills and knowledge of the services offered by the market leader in smoothing treatments. Learn how to choose the best smoothing treatment for different hair types and explore Keratin Complex’s comprehensive backbar and retail collection. Smoothing Certification en español (W314B) W208C SÁBATO 1:00 - 2:00p DOMINGO 12:00 - 1:00p Winston Bennett French Girl Bob (The Cut) SUNDAY 4:00 - 5:00p Join Winston Bennett as he shares his Globally Distinctive Technique on achieving the perfect French Bob. Popularized by the French in the 20th century (Coco Channel), this is a classic and timeless look that’s extremely popular...disheveled - Chic - Architexture Hair. Rarely will you find a French women with perfectly styled hair. A messy bed head effect is always the look of the day! Join Winston Bennett as he shows you how the cut is essential to achieving this ICONIC Classic. W314A W314B John Frank Velez Descruba los fundamentos integrals de Keratin Complex. Natural Keratin Smoothing Treatment, Natural Keratin Smoothing Treatment for Blondes, Express Blow Out ® y Personalized Blow Out™. Esta clase es diseñada para mejorar la comprensión estilística, el conocimiento y escoger los diferentes tratamientos. Aprenda como elegir el major tratamiento y servicios para diferente tipos de cabello ofrecidos en loss alones de belleza. KCMAX Smoothing Certification (W314B) SATURDAY 2:30 - 3:30p SÁBATO 1:00 - 2:00p en español SUNDAY 1:00 - 2:00p & 3:00 - 4:00p Trionics W231A DOMINGO: 4:00 - 5:30p en español Ty Isobe John Frank Sarai Speer Next Level Blonding & Balayage ` MONDAY 12:00 - 1:00 & 3:30 - 4:30p Velez SUNDAY 10:00 - 11:00a LUNES 2:00 - 3:00p en español Get superior results on any hair type, textures or level with far less damage! More brilliant, knockout blondes can be effortlessly achieved with Trionics in your arsenal. Platinum, silver, ash, neutral blondes… learn how to use enzyme developers and new techniques to watch your business grow! Healthy blondes are happy blondes! Pink Pewter Exhibit Floor Booth 2915 #PinkPewter SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p “My life experiences were the foundation of how I became successful and empowered. Now I want to share that with everyone ” - Mireya Villarreal, CEO of Pink Pewter The idealistic style behind Pink Pewter started with Mireya Villarreal, CEO and Founder. Mireya grew up in the wake of entrepreneurism, dedicated work ethic and creativity. Her experiences in life equipped her with the tools necessary to take ideas and make them realities, to take yes as the only answer and to be something different, special. Inspired by the birth of her daughter, she developed a line of hair accessories and has expanded to a full line of accessories, cosmetics and salon essentials offered through her beauty brand, #PinkPewter. See page 135 for an additional class by Pink Pewter 56 Elevate your craft with Keratin Complex’s most powerful keratin treatment to date— KCMAX Maximum Keratin Smoothing System. Discover how this transformative three-step system combines a proprietary keratin blend with the most advanced smoothing technology to deliver straighter, smoother and healthier hair. Eleva su arte con Keratin Complex el mas potente tratamiento de queratina hasta la fecha - KCMAX máximo sistema de alisado con queratina. descubra cómo este sistema transformador de tres pasos combina una propiedad de queratina mezclada con la más avanzada tecnología de tratamiento suavizante para dejar más liso, más suave y más saludable el cabello. Polished Perfection: Smooth Meets Color (W314A) Jeremy Stephens Ty Isobe SATURDAY 12:30 - 2:00p, 3:30 - 5:00p SUNDAY 10:00 - 11:30a, 1:30 - 3:00p, 5:00p- 6:30p MONDAY 10:00 - 11:30a, 1:30 - 3:00p Boost your revenue with Keratin Complex ® elite artist, Jeremy Stephens, and color guru, Ty Isobe, as they share with you how to combine your favorite Keratin Complex smoothing services with real world creative color and color correction techniques. In this class they will build upon existing smoothing services with new and innovative uses for NKST, NKSTB, EBO and PBO to achieve polished perfection with your color services.