Hair Trends Sally Beauty W414D Sponsored by KARG Inc. New York W414B Foundational Freedom Gregory The foundation of a good hairstyle is the key to the freedom to create the looks of your dreams. Get back to the basics with Gregory Patterson, Sally Beauty Celebrity Stylist, as he shows you the importance of the right foundation for building editorial glam hairstyles that Patterson Anna Cantu Rocky Vitelli Bradley Tuggle Mike Karg Russell Cordeiro KARG + Team Dry Cutting, Classic Men’s Cutting + Styling hair SUNDAY 4:00 - 5:00p Farouk Systems Exhibit Floor Booth 5143 Fundamentals of CHI SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Discover our mix-and match fashion styles by thinking outside of the box. We’ll explore our color mix influenced by multiple identities and trends in our fast-paced society. Hair is your canvas, let us inspire you SATURDAY 12:45 - 2:00p SUNDAY 1:00 - 2:00p MONDAY 11:30a - 12:30p Agnese Cabala You’ll learn how to create beautiful, wearable hairstyles that look good on everyone with tips and techniques from the KARG Cutting System. Joined by KARG Artistic Director Russ Cordeiro and newest team member and editorial stylist Agnese Cabala. Mike KARG, a pioneer in the art of dry haircutting whose signature cuts are in demand at salons from Beverly Hills to New York City, shares his easy, precision-based approach to haircutting. Cordeiro will execute classic men’s haircuts while Cabala, whose clients include Hollywood’s A-list, will demonstrate effortlessly chic looks that can be cut wet or dry along with finishing techniques. Dyson W311C Air Play Dyson Creative Team SUNDAY 4:00 - 5:00p MONDAY 10:00 - 11:00a Chromastics W414B Tom Dispenza The Chemistry Behind Hair Color SUNDAY 11:30a - 12:30p & 2:30 - 3:30p MONDAY 1:00 - 2:00p Watch Tom create brown, red and gold shades from the raw chemicals. Watch Tom bleach natural melanin that has been collected in test beakers in front of your eyes. Watch the stages of lightening (underlying pigment) created live and understand why the typical charts are wrong. Watch how mother nature creates light, medium and dark brown in hair and how texture plays a part in both depth and brassiness. Tom will explain why the color wheel works for an artist painting a picture but not for hair color. He will explain and demonstrate tonality. This class is designed for the serious colorist who wants to truly understand the real facts of color, not the hype. MOROCCANOIL Exhibit Floor Booth 5354 One Brand: A World of Oil-Infused Beauty SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Moroccanoil set out to create the proper canvas for all hair care and hairstyling. Our signature products, Moroccanoil Treatment, is the perfect foundation for hair. Complete with both styling and conditional benefits, this award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine. Visit the Moroccanoil booth and learn more about their full line of award-winning formula, hair and body products - all infused with nourishing antioxidant-rich argan oil. 48 Working with natural hair is a craft. Working with “added” hair is an elevated craft. Become a master of your craft by discovering how Dyson is changing the way you can mold and shape human and synthetic hair using the power of air. You’ll learn new techniques that will up your added hair game while keeping your tresses in the best possible condition. Take your added hair styling to new levels, faster and easier than ever before! Maximum Impact SUNDAY 11:30a - 12:30p MONDAY 1:00 - 2:00p It’s no secret that great color and stellar cut will keep clients coming back for more. But what about that perfect salon blowdry that lasts for days and preserves the integrity of your client’s hair? A strong finish will not only showcase skillful cut & color work, but will also be the key to unlocking client loyalty. Learn how blowdrying smarter, not harder, leads to maximum impact in record time using the Dyson Supersonic ™ hair dryer Professional edition. Agadir International Agadir Hemp & Red Wine SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Exhibit Floor Booth 4076 As an international master stylist, owner and operator of Tangles Hair Studio in New Jersey, Carlos Gonzalez has been adding his cutting edge and expertise to clients for 34 years. “We are hair artists! And the client is my canvas!” For the first time ever… join Carlos as he shares the science of FiberHance Strengthening Technology combined with natural phytonutrients of plant-based ingredients bringing you the ultimate reparative, strengthening and nourishing, professional hair care line.