Hair Trends Joico Bryce Cherry VanDyke Petenbrink Leticia McKay Ricardo Santiago Exhibit Floor Booth 4253 PURE JOI! CUT & COLOR INSIDE THE LINES SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p RUSK Joi-n us…and take your talent to the stars! Exhibit Floor Booth 4153 #Hairbesties, Together We Will Change the Industry SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p “Growing up, I struggled every day with my identity. I didn’t know who I was, what I wanted to do in life, or what my purpose was. It wasn’t until hair – that I found my purpose, my direction – and it truly saved my life.” – @Guy_Tang Guy Tang created #mydentity because he wanted to customize colors we all dream of – colors that are missing from today’s haircolor. He wanted to create a line that brings back the fun & excitement in our industry. But most of all, he wanted to create a community that empowers our #hairbestie family and enables all of us to find our #mydentity – because when you know who you are, you have the courage to do anything you dream of. #Hairbesties, together we will change the industry. Let’s evolve together. Exhibit Floor Booth 4167 Takashi Kitamura Unleash Your Creative Vision SUNDAY 9:00a - 6:30p MONDAY 9:00a- 5:00p Hairdressers at every level will fall in love with our Color Pick Me Up Technique and Spotlight Color Melt; as well as the step-by-steps to nail the Bespoke Bob and Layered Star. Catch all the action, looks, formulas and before/afters, as our top artists bring these looks to life with LumiShine, Vero K-PAK Color, and Color Intensity lines. #mydentity Sponsored by Unleash your creative vision with the Rusk signature-cutting system! Learn to create soft, velvety silhouettes, shattered yet controlled textures, or go bold with sharp, confident lines. Whatever you choose, each design is never complete until it is complemented and enhanced with Rusk’s Deepshine ® hair color. Join the Rusk design team and enhance your creative skills with Rusk’s fast and easy approach to haircutting and hair color. BaBylissPRO Exhibit Floor Booth 4167 Kevin Kirk Keep Your Salon Running at Top Speed and Your Clients Looking Fabulous SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Join BabylissPRO ® as they share the whys, whens and how-tos of disconnection, graduation and asymmetrical cutting that is easy to follow and allows you to create a consumer-friendly design. From start to finish, BabylissPRO ® will show you how easy it is to texturally transform your new cut utilizing their toolkit, featuring the Prima3000™ series, and their lightest weight, high-performance dryer, the BaBylissPRO Rapido™. Use these different thermal-styling techniques to create maximum versatility and a random, unstructured form that’s relevant for today’s clients. Aquage Eric Fisher Exhibit Floor Booth 4167 Special Occasion Hair SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Kenra Professional W414C Join Aquage as they challenge you to take your creativity to the next level as 2019 Effortless Upstyling Wesley Boyce Mandy Zehnder SUNDAY 11:30a - 12:30p Join us in the classroom for exclusive Upstyles inspired by the 2019 Effortless Collection. These styles celebrate authenticity and provide a straightforward approach to styling. SalonCentric Beauty Gurus Exhibit Floor Booth 3151 SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Ignite your creativity and passion at the SalonCentric Beauty Lounge, powered by the SalonCentric Beauty Gurus. Their passion, product obsession and technical skills will inspire and motivate you. Visit the SalonCentric Beauty Lounge where we feature the latest trends, techniques and advanced product demos. 40 they show you the beauty and simplicity of special-occasion hair. From modern to timeless styles, you will see fashionable, relevant and innovative, one-of- a-kind techniques. Aquage will show you how to expand shapes and create textural patterns in 15 minutes or less. Shatter your myths on razor cutting as the Aquage team introduces you to their signature razor-cutting techniques that allow you to create edgy, but modern, consumer-friendly haircuts. Curls Gone Wild W208C Marlo Steenman Curls Gone Wild! SUNDAY 11:30a - 12:30p MONDAY 11:30a - 12:30p Understanding all that makes your client’s hair unique such as porosity, width and curl type will help you gain an understanding on how to prescribe the right products for your clients. In this class, Marlo will show you how to do a consultation on curly hair, understand curl type and provide you with simple techniques for cutting to help build your curly hair clientele.