Premiere Orlando & Premiere DAYSPA Day of Show 2019 - Page 147

Classes are FREE with your show pass! #premiereorlando HauteDry Knowledge by Niki Amanda Shaffer How to Scale: The Art of Salon Growth Niki Smith Why Did you Open the Salon in the First Place? Are you guessing your way through the financial side of your business? Are you at a loss for how to calculate prices, payroll and advertising budgets? Do you want to grow to the next level but you’re not sure how to move forward? Running a successful and scalable business requires a clear strategy. We will give you the Secret Playbook for Salon Growth, and how to balance it all. You’ll see a behind the scenes look at our proven formula that will help you stay out of the ‘red’ and move into financial freedom. There’s no accident that you’re reading this class description. You thought your talent was going to sustain you and now you’re realizing that “talent is not enough”. This class is to all salon owners that are tired of barely surviving in your salon. This class is designed to prompt you to restructure your salon in the areas of: SATURDAY 1:00 - 2:30p Millennium Systems International Robert Maconi W221B W221D Crushing the Competition SUNDAY 11:30a - 12:30p & 4:00 - 5:00p In order to crush the competition, you must have the right tools to fuel your success. Put your game face on and get ready to #slay with the latest innovation from Millennium Systems International, Meevo 2. In this class, Robert Maconi will take you on a journey of what your day-to-day could look like with Meevo 2 and how it can best help you towards your journey of success. Next Level Concepts W221B Denise Michelle R.E.A.C.H. The Making of a Mentor MONDAY 11:30a - 12:30p The power of positive thinking is at the foundation of our survival. “Is the glass half full or half empty?” When faced with adversity, as salon owners & stylists we tend to focus on the NOW, thrusting us into a “panic” mode when a low time is inevitable. However, once you pass the survival phase, it’s not long before you move into the thriving phase, which pushes you towards the next level of growth and transformation. Join Denise Michelle and discover the “CONJUNCTION”, the “R.E.A.C.H” Factor for stylist to survive the low seasons. This class will prepare you with the empowering information that will change the lens on how you view adversity in your business and give the insight and perspective of what it takes to be shaped into a mentor. W221B SATURDAY 3:00 - 4:30p • Top 5 reasons businesses fail • Why your vision matters • Salon retail, merchandising, marketing and branding • The new salon model “Salon Coops” • Paper makes permanent (contracts) • Booth rental vs. commission • How to hire and who to fire • Are you covered? Money Come – Money Go SUNDAY 4:00 - 5:00p MONDAY 2:30 - 3:30p Calling all Salon Owners! Are you tired of slaving behind the chair, having unreliable staff, seeing the money come in but having no idea where it all went? Making money is easy, keeping it is the struggle. You can’t fix the problem if you don’t know what’s broken. This class is designed to show you the money! We will discuss the following: • 3-month money challenge • How much product does one client use? • What is each client worth to you per cycle? • Gross profit/net profit • How to save 10,000 in a year CosmoProf Education Christina Kreitel Client Communication @christinakreitel SUNDAY 11:30a - 12:30p W315B See page 115 for additional classes by Next Level Concepts Being a successful stylist is about more than just color formulas and clean lines, it’s about communication. Join Christina as she walks through how to go beyond transforming your clients hair to restore their confidence and building a trust that will keep them coming back for years while confirming your reputation as the best stylist in your city! See page 42, 104, 129 & 138 for additional classes by CosmoProf Education The Professional W221B Professional G How is Your Brand a Super Hero? SUNDAY 10:00 - 11:00a Branding is the promotion of a particular product or company by means of advertising and distinctive design. Strong brands have personalities just like people. They speak in a particular way, can be easily recognized and behave as you would expect. In this session with The Professional you will learn: • How to create a brand platform • Brand positioning and brand value development • How to identify your primary audie 147