Premiere Orlando & Premiere DAYSPA Day of Show 2019 - Page 146

Business Forum Hattori Hanzo Shears – Panel Discussion Justin Thomas @fearlesshairdresser W224CD The Tuggle Brothers W414D Wayne Tuggle Bradley Tuggle BROTHERS UNITED #tugglife presented by Farouk Systems & Hattori Hanzo Shears The Fearless Hairdresser MONDAY 9:30 - 10:45a We will go in depth on what it takes to build a business and recognize what stands in our way as we motivate ourselves to become a #fearlesshairdresser. Whether you wish to be a platform stylist, educator or just have a “fully booked chair,” this panel will offer more than enough to get you started. SUNDAY 1:00 - 2:00p MONDAY 1:00 - 2:00p See pages 46, 102, 114 & 129 for additional education by Hattori Hanzo Shears For the first time in over 20 years, two of the industry’s top educators UNITE in this exciting yet educational class. With humble beginnings starting in their grandmother’s hair salon, these 2 brothers will share their successes as business owners, international platform artists, television personalities and celebrity stylists. Together they will show you how to grow your business, the world of renounced head shape haircutting system and also build your personal brand to start making six figures plus a year. This class is a once in a lifetime event to learn from brothers who took parallel yet different paths to success. BASiC Hair Care Salon Success: What’s In It For Me? Like The River The Salon Najah Aziz Beauty and Business With Najah Aziz Special guests to also include Chris McCarley and Michael Klein. Thomas Faucette W225 SATURDAY 2:30 - 3:30p W224H SUNDAY 10:00 - 11:00a Understanding the importance of Education + Service = Retail Sales when you assess your guests needs properly, upgrade your services by educating yourself and your clients will help you close the deal when retailing. Thomas Faucette, renown author of Salon Success, will show you the key to increasing your profits. In this one-hour business class, Najah Aziz, nationally acclaimed stylist and owner of Like The River The Salon in Atlanta, GA, will share her best practices for salon professionalism, how to build a thriving salon business, attracting celebrity clientele and tips for successful social media marketing. See page 53 & 114 for more education by BASiC Hair Care See page 134 for additional education by Like The River The Salon Change is the New Black Multi-Generational Clients ShearShare SATURDAY 3:00 - 4:30p Carol Woodard W221D Our salons and trainings are full of multi-generational clients, challenging professionals to customize their communication methods for everyone from Baby Boomers to Gen Z. Whether you’ve been in the industry for 50 years or have just started your career, this session will help you connect to the client in a more meaningful way. It is how you make them feel that counts! Neuro-Linguistic Programming (NLP): Speaking the Clients Lingo MONDAY 11:30a - 12:30p The emotional engagement of the brain is like the glue for effective communication– without it, nothing sticks. This interactive program will help you identify key words or phrases that will ignite the connection highway. We listen but do we hear? Learn the lingo to help flip the clients “this is what I don’t want” into what it is they are really looking for. See page 120 for an additional class by Change is the New Black W311C & W312A Dr. Tye Caldwell Never Lose a Client with These 3 Tried-and-True Steps SUNDAY 1:00 - 2:00p (W311C) & 4:00p - 5:00p (W312A) MONDAY 10:00 - 11:00a (W312A) As licensed beauty and barbering professionals, we suffer financially when we lose a client, so it is imperative that we keep customers satisfied and coming back for more. With 60% of the average book of business turning over every 6-8 years due to stylist relocations, a client moving, salons closing down, etc., losing a client means less money in your pocket. But that was then. Today you have options to reverse the cycle. Join Dr. Tye Caldwell, a 25-year industry veteran and award- winning salon owner, as he shares 3 tried and true ways how NOT to lose a client again. As CEO of beauty tech startup Shearshare, Dr. Tye has helped thousands of stylists win in an ever-changing industry… and he can do the same for you. Salon Emotion N E W! W311D Elizabeth Strusz Elevate the Client Experience and Drive Loyalty to Your Salon! SUNDAY 4:00 - 5:00p Clients today want a complete salon experience. Salon Emotion, an exclusive 7-step program, provides the tools, elements, mindset and training to create the ultimate client experience in your salon. With Salon Emotion, every step of the journey has been designed to exceed client expectations, driving loyalty, repeat visits, referrals, service and retail revenue. Experience Salon Emotion! 146