Premiere Orlando & Premiere DAYSPA Day of Show 2019 | Page 145

Classes are FREE with your show pass! #premiereorlando Kopsa Otte CPAs + Advisors W221A Summit Salon Business Center W312A Taking Advantage of the Tax Law April L. McDaniel, CPA SATURDAY 11:00a - 12:30p MONDAY 1:00 - 2:00p It’s been said that the new laws have simplified things...well that’s simply not the case! These new laws are impacting how salon/spa business owners have historically done business. How taxable income is determined has changed; some deductions are gone and there are a few new ones. This program will discuss the changes in your operation that you need to consider the keep your hard-earned money in your pocket. Have salon client’s purchasing professional products online stolen some of your retail sales? Take your power back! Learn how to confidently engage a salon client with sales scripts that AREN’T scary or pushy. Take the fear out of offering your professional advice about the products you use by just changing your words! The front desk, the service provider team, and the leadership team will take home words and scripts that will immediately change how guests purchase, how the team interacts and increase the revenue of the salon. Kristi Valenzuela Audit Proofing Your Salon SUNDAY 4:00 - 5:00p No one wants to get that notice from the IRS that says they’re being audited. What’s even more stressful is when they show up at your door when you have the chairs full and all stylists on the floor. In a recent study, the IRS found that $523 Billion of tip income is not being reported. You can bet they are going to beef up their audits to capture at least a portion of the millions of dollars of taxes they are missing. It’s not a matter of IF you will be audited, it’s WHEN. Let us help you have peace of mind. Total Salon Solutions W309A & W221C Julie Piantadosi Balancing Life and Business MONDAY 11:30a - 12:30p (W309A) Coming all the way from from Australia a Brand New Educational session! Are you feeling stuck and ready to take back control of your emotions and life? Do you have negative people in your life dragging you down? Want to feel excited everyday about going to work and running your salon? If you answered YES, then you must attend this personal development session just for you. Some of what you will learn: RETAIL REVOLUTION! Take Your Power Back! SUNDAY 2:30 - 3:30p MONDAY 1:00 - 2:00p • Understand 12 different types of “buyers” – RETAIL LOVE LANGUAGE • Learn how easy it is to sell retail products with a few correctly positioned words • Discover a 15-point RETAIL SUCCESS list to assess your progress each month A MINUTE TO WIN IT! Client Retention Strategies SUNDAY 10:00 - 11:00a If you want to be remembered… you must DO SOMETHING MEMORABLE! We explore the 5 main areas that guests determine their FIRST IMPRESSION and decide whether they will return for a future visit. Simple strategies that bring in serious revenue! • Review high impact greetings, new guest systems and how to create a memorable welcome gift • Practice scripts for a signature consultation, including how to talk about price before you begin the service • Understanding the importance of the “closing ceremonies” with the guest, service provider and front desk ClockPoint Hair • How to manage and balance work and life • Learn how to make more profit, you deserve it! • Learn how to navigate a positive life while dealing with depression Jay Caldwell Platform Artistry • Goal setting and taking back control of your life and salon So, you want to be a platform artist? What you need to do, and whom you need to know. Come in and learn what it takes to become a top platform artist. We will cover utilizing connections, learn the secrets to marketing and sales of products, attendee engagement or simply better verbiage. and anxiety. Customer Service 101, The WOW Factor - NEW CLASS! SATURDAY 1:00 - 2:00p (W221C) Operating a salon or spa in 2019 is tough! With so much choice for the client, their expectations are relentless! Understanding WHY your guests should come to your salon as opposed to all the other salons in the area starts here! All things Money- Salon Profit Stars Here! - NEW CLASS! SUNDAY 1:00 - 2:00p (W221C) W221D @Clockpoint_ MONDAY 2:30 - 3:30p hair • How do I get started, what do I do differently? • What’s the difference between having a corporate or independent footprint on stage? • Pro’s & Cons Attend this class and learn how to market yourself to the major companies. See page 86 & 106 for additional classes by ClockPoint Hair In this “all things money” Julie will share her proven methods she uses with her salon coaching clients that has seen them do turnover in a few short months. In this powerful session you’ll learn: rebooking 86% of your clients, all things budgets, targets you’ll walk away with, your own KPIs and much more. 145