Business Tomeka’s Beauty - Panel Discussion Tomeka James Amy Carter Forum W230D Salon Owners & Managers Discussion SUNDAY 4:00 - 5:30p See page 126 for additional classes by Tomeka’s Beauty Hairdresser Career Development Systems SATURDAY 11:00a - 12:30p SUNDAY 2:30 - 3:30p In a tough and competitive market as well as some areas of the U.S. and Canada still experiencing a struggling economy, many salon owners face challenges that hurt the profitability and success of their business. In this class, Jon will share his widely-acclaimed business practices with real-world application. With more than 50 years’ experience as salon owner/hairdresser as well as being a business consultant, educator, entrepreneur and author – he knows what he’s talking about. Spend an hour of your time and let Jon help you become a better business and salon owner. Overcoming the Challenges of Salon Ownership SUNDAY 11:30a - 12:30p MONDAY 10:00 - 11:00a Many salon owners experience challenges such as: • difficulty with their staff – from managing and motivating their current team to hire the right people to getting employees to care about your business as well as their own. • client retention – between struggling to obtain new clients, to keeping the ones you do bring in the door to getting more consistent re-bookings. • overall profitability –not moving enough products, not knowing if you’re carrying what you should be for your clientele, overall maintenance and sheer costs of running the salon and making unwise business decisions that end up costing you in the end. If you’re not behind the chair yourself, you’re not making any money. Any of those sound like something you’ve either experienced previously or are facing right now? If so, this is certainly the class for you. In this class, Jon will teach you his proven business strategies that can eliminate the costly trial and error approach to business. Learn how to overcome these challenges and own the profitable successful business you’ve dreamed of. 144 SATURDAY 11:00a - 12:30p Learn how to create a brand that represents a way of life for your clients and potentially make more money. Keep it simple, do what you know and do it well. Express your brand with character, create a culture around that character, sell possibility and have purity of purpose. Most importantly, “deliver the goods” by having follow-through and dedication. The Road Map to More Money SUNDAY 10:00 - 11:00a What sets you apart among the best in the industry? Break down the obstacles of your belief system and master your schedule to maximize your earnings! Learn a strategy for success and find the perspective to launch your career with the 8 core principles of successful professionals. How to Become a Multi-Million Dollar Salon W221B Jon Gonzales How to Build a Successful and Profitable Business Nik Trowbridge Building a Clientele with Love Branding Join the conversation with like-minded professionals for this round-table discussion led by Tomeka James, Paul J. DiGrigoli and Amy Carter. These elite business owners and educators will cover topics faced by many salons throughout the country Paul J. DiGrigoli such as building your clientele, proper ways to use social media to grow your business, establishing your brand and creating a positive reputation in your community. They will also cover trends, pricing and how you can continue to motivate and build your team. This is also a great networking opportunity! The Statements Project W221D SUNDAY 1:00 - 2:00p The key to the growth of your company is how much money you make. Learn the 2 methods to increase sales. Discover the emotion behind price increases, the 6 components of the pricing suites, how to set up a profitable commission structure, how to retain your staff long term by creating retention, productivity and rebooking momentum and teach your teach to handle complex guest consultations and respond to unsatisfactory guests. Build, Grow, Monetize Your Career MONDAY 10:00 - 11:00a Vocation path vs. Career path… Become a top producer in the salon industry. Launch a successful career in the beauty industry by building your personal development skills: • Skill & Time Assessment • Stagger Booking • Top 10 Metrics to Be a Top Producer • Create a Pricing Suite • The 168 Hour Time Budget • Personal interaction skills • Developing your craft SOHUIS – A Brand Consultancy W221E Jessica Korthuis Brand Your Business Like a Boss SUNDAY 4:00 - 5:00p MONDAY 11:30a - 12:30p Are you ready to brand your business like a BOSS? In this course, brand strategist Jessica Korthuis will share with you agency-level brand strategies that she has used in her work with Red Bull, TedxWomen, Rebuild Globally, Girls Who Code, Stanford University and other incredible brands. Jessica will be teaching how you can differentiate your business with a few simple tools and methodologies. She’ll also share some of her favorite FREE marketing tools and resources that you will be able to use and apply to your business immediately. If you want to stand out from the competition down the street or even directly next door, then this is a session you cannot afford to miss.