Premiere Orlando & Premiere DAYSPA Day of Show 2019 | Page 144
Business
Tomeka’s Beauty -
Panel Discussion
Tomeka James
Amy Carter
Forum
W230D
Salon Owners & Managers Discussion
SUNDAY 4:00 - 5:30p
See page 126 for additional classes by Tomeka’s Beauty
Hairdresser Career
Development Systems
SATURDAY 11:00a - 12:30p
SUNDAY 2:30 - 3:30p
In a tough and competitive market as well as some areas of the U.S. and Canada
still experiencing a struggling economy, many salon owners face challenges that
hurt the profitability and success of their business. In this class, Jon will share his
widely-acclaimed business practices with real-world application. With more than 50
years’ experience as salon owner/hairdresser as well as being a business consultant,
educator, entrepreneur and author – he knows what he’s talking about. Spend an
hour of your time and let Jon help you become a better business and salon owner.
Overcoming the Challenges of Salon Ownership
SUNDAY 11:30a - 12:30p
MONDAY 10:00 - 11:00a
Many salon owners experience challenges such as:
• difficulty with their staff – from managing and motivating their current team
to hire the right people to getting employees to care about your business as
well as their own.
• client retention – between struggling to obtain new clients, to keeping the
ones you do bring in the door to getting more consistent re-bookings.
• overall profitability –not moving enough products, not knowing if you’re
carrying what you should be for your clientele, overall maintenance and sheer
costs of running the salon and making unwise business decisions that end
up costing you in the end. If you’re not behind the chair yourself, you’re not
making any money.
Any of those sound like something you’ve either experienced previously or are
facing right now? If so, this is certainly the class for you. In this class, Jon will
teach you his proven business strategies that can eliminate the costly trial and
error approach to business. Learn how to overcome these challenges and own
the profitable successful business you’ve dreamed of.
144
SATURDAY 11:00a - 12:30p
Learn how to create a brand that represents a way of life for your clients and
potentially make more money. Keep it simple, do what you know and do it well.
Express your brand with character, create a culture around that character, sell
possibility and have purity of purpose. Most importantly, “deliver the goods” by
having follow-through and dedication.
The Road Map to More Money
SUNDAY 10:00 - 11:00a
What sets you apart among the best in the industry? Break down the obstacles
of your belief system and master your schedule to maximize your earnings!
Learn a strategy for success and find the perspective to launch your career
with the 8 core principles of successful professionals.
How to Become a Multi-Million Dollar Salon
W221B
Jon Gonzales How to Build a Successful and Profitable Business
Nik Trowbridge Building a Clientele with Love Branding
Join the conversation with like-minded professionals for this
round-table discussion led by Tomeka James, Paul J. DiGrigoli
and Amy Carter. These elite business owners and educators
will cover topics faced by many salons throughout the country
Paul J. DiGrigoli such as building your clientele, proper ways to use social media
to grow your business, establishing your brand and creating
a positive reputation in your community. They will also cover
trends, pricing and how you can continue to motivate and build
your team. This is also a great networking opportunity!
The Statements Project
W221D
SUNDAY 1:00 - 2:00p
The key to the growth of your company is how much money you make. Learn
the 2 methods to increase sales. Discover the emotion behind price increases,
the 6 components of the pricing suites, how to set up a profitable commission
structure, how to retain your staff long term by creating retention, productivity
and rebooking momentum and teach your teach to handle complex guest
consultations and respond to unsatisfactory guests.
Build, Grow, Monetize Your Career
MONDAY 10:00 - 11:00a
Vocation path vs. Career path… Become a top producer in the salon industry.
Launch a successful career in the beauty industry by building your personal
development skills:
• Skill & Time Assessment
• Stagger Booking
• Top 10 Metrics to Be a Top Producer
• Create a Pricing Suite
• The 168 Hour Time Budget
• Personal interaction skills
• Developing your craft
SOHUIS – A Brand Consultancy
W221E
Jessica
Korthuis Brand Your Business Like a Boss
SUNDAY 4:00 - 5:00p
MONDAY 11:30a - 12:30p
Are you ready to brand your business like a BOSS? In this course, brand
strategist Jessica Korthuis will share with you agency-level brand strategies
that she has used in her work with Red Bull, TedxWomen, Rebuild Globally,
Girls Who Code, Stanford University and other incredible brands. Jessica will
be teaching how you can differentiate your business with a few simple tools
and methodologies. She’ll also share some of her favorite FREE marketing
tools and resources that you will be able to use and apply to your business
immediately. If you want to stand out from the competition down the street or
even directly next door, then this is a session you cannot afford to miss.