Social Media Marketing Cassandra Platinum & SalonCentric Education W312C Sarah Bryant W231A Daniel Mason Jones Brand Yourself Cassandra Platinum SUNDAY 4:00 - 5:00p MONDAY 11:30a - 12:30p Are people talking about you? People can’t “buy” you, if they don’t know what you’re selling. Are you ready to stand out? What does your brand say about you? Who is your target market audience and how do you get their attention? Learn how to make a large impact on your brand and build your name in the industry. The Social Revival SUNDAY 10:00 - 11:00a “Wanna be Instafamous?” Don’t forget about Facebook! Are you overwhelmed with what, when and how to post? Find out how to use both platforms to make a name for yourself and make lots of money. This program will highlight all that is needed to launch, build and monetize your social platforms to convert followers to dollars behind the chair. See page 118 & 143 for additional classes by SalonCentric Education FIIDNT Marketing Don Godfrey It’s Not About the Gram, it’s About the Brand! MONDAY 10:00 - 11:30a Social CPR: How To Stay Alive and Thrive in The Everchanging World of Social Media MONDAY 2:30 - 3:30p Get an in-depth look into the nitty-gritty of what it takes to grow a salon business using social media. Dive deep into topics such as growing the right kind of following, making time to create content during a busy work day, converting your audience into paying clients, getting noticed by the brands you love and what this algorithm really means for you. Leave this class with the tools to decipher fact from fiction and hone in on the information that is truly relevant to your business and keep yourself from going crazy along the way. Jalia Pettis W230D Sarah Bryant 3Jay Productions W221A Creating Content that Represents YOU SUNDAY 1:00 - 2:00p As a beauty professional, it is imperative to make your mark on the industry with a strong yet consistent voice. It is easy to purchase stock photos as well as followers on Instagram but that takes the fun out of being an innovator. This class is all about creating content that speaks to who you aspire to be and reminds you why you entered an industry that provides the freedom of creativity. See page 100 for more classes by 3Jay Productions & Special Guests SUNDAY 10:00 - 11:30a What is the best way to build your brand? Don is asked this question almost daily, and if this is a question you ask yourself as well, then come join Don (@ fiidnt, creator of @nothingbypixies) and his special guests while they help guide you in the best ways to build your brand. We will teach hot to kill it on your stories and what to really focus on in 2019, while everyone else is worried about their news feeds, you’ll be seeing real results. All his special guests have experience in successfully using social media to build their brands and their businesses. This panel will not disappoint, make sure to join in on the conversation. CosmoProf Education W315B Olivia Smalley Social Savvy Stylist Empowering You Consulting Amy Carter Blueprint to Social Media W221A MONDAY 11:30a - 12:30p Do you wonder what it takes to turn Instagram likes into income? Social Media platforms like Facebook and Instagram are ideal for promoting a beauty business like yours. This class is packed with strategies for bringing online fans into your salon or spa and tips for promoting your services on social media and ways to engage with your ideal audience online and in the salon. Discover strategies for surviving social media, how to turn fans into finances, converting online connections to real life clients, social specials and more. See pages 142 for more classes featuring Empowering You Consulting MONDAY 2:30 - 3:30p Be the next artist trending on social! The legendary @OMGArtistry shows you how to edit media and gives you the scoop on Instagram. See page 42, 104, 129 & 147 for additional classes by CosmoProf Education Spalutions Felicia Brown W221D 5 Steps for Success with Online Reviews MONDAY 1:00 - 2:00p Social media users are both active consumers and creators of business reviews. In fact, studies show that more than 70% of buying decisions are informed by online reviews, expanding the need for businesses to be proactive in getting online reviews from their customers. With more than two-thirds of purchases influenced by online reviews, spa owners must look closely at how they deal with online feedback from clients. 138 WooCutz TV Angelo Padin Dream Chasing to Dream Living W230A SUNDAY 2:30 - 3:30p MONDAY 2:30 - 3:30p The intent is to educate and inspire you to build your influence online and in person. Build a story around your brand and learn how to become marketable online. Learn how to utilize social media to increase your business through your content, consistency and engagement. What is ecommerce and how can you benefit from it? Balance old and new techniques to find out what works best for you and your business. The industry is constantly changing and social media can no longer be ignored!