Premiere Orlando & Premiere DAYSPA Day of Show 2019 | Page 138
Social Media
Marketing
Cassandra Platinum &
SalonCentric Education
W312C Sarah Bryant W231A
Daniel
Mason Jones
Brand Yourself
Cassandra
Platinum
SUNDAY 4:00 - 5:00p
MONDAY 11:30a - 12:30p
Are people talking about you? People can’t “buy” you, if they don’t know what
you’re selling. Are you ready to stand out? What does your brand say about you?
Who is your target market audience and how do you get their attention? Learn
how to make a large impact on your brand and build your name in the industry.
The Social Revival
SUNDAY 10:00 - 11:00a
“Wanna be Instafamous?” Don’t forget about Facebook! Are you overwhelmed
with what, when and how to post? Find out how to use both platforms to make
a name for yourself and make lots of money. This program will highlight all
that is needed to launch, build and monetize your social platforms to convert
followers to dollars behind the chair.
See page 118 & 143 for additional classes by
SalonCentric Education
FIIDNT Marketing
Don Godfrey It’s Not About the Gram, it’s About the Brand!
MONDAY 10:00 - 11:30a
Social CPR: How To Stay Alive and Thrive in
The Everchanging World of Social Media
MONDAY 2:30 - 3:30p
Get an in-depth look into the nitty-gritty of what it takes to grow a salon business
using social media. Dive deep into topics such as growing the right kind of
following, making time to create content during a busy work day, converting your
audience into paying clients, getting noticed by the brands you love and what this
algorithm really means for you. Leave this class with the tools to decipher fact
from fiction and hone in on the information that is truly relevant to your business
and keep yourself from going crazy along the way.
Jalia Pettis
W230D
Sarah
Bryant
3Jay Productions
W221A
Creating Content that Represents YOU
SUNDAY 1:00 - 2:00p
As a beauty professional, it is imperative to make your mark on the industry
with a strong yet consistent voice. It is easy to purchase stock photos as well as
followers on Instagram but that takes the fun out of being an innovator. This class
is all about creating content that speaks to who you aspire to be and reminds
you why you entered an industry that provides the freedom of creativity.
See page 100 for more classes by 3Jay Productions
& Special Guests SUNDAY 10:00 - 11:30a
What is the best way to build your brand? Don is asked this question almost
daily, and if this is a question you ask yourself as well, then come join Don (@
fiidnt, creator of @nothingbypixies) and his special guests while they help guide
you in the best ways to build your brand. We will teach hot to kill it on your stories
and what to really focus on in 2019, while everyone else is worried about their
news feeds, you’ll be seeing real results. All his special guests have experience
in successfully using social media to build their brands and their businesses. This
panel will not disappoint, make sure to join in on the conversation.
CosmoProf Education
W315B
Olivia Smalley Social Savvy Stylist
Empowering You Consulting
Amy Carter Blueprint to Social Media
W221A
MONDAY 11:30a - 12:30p
Do you wonder what it takes to turn Instagram likes into income? Social
Media platforms like Facebook and Instagram are ideal for promoting a beauty
business like yours. This class is packed with strategies for bringing online
fans into your salon or spa and tips for promoting your services on social media
and ways to engage with your ideal audience online and in the salon. Discover
strategies for surviving social media, how to turn fans into finances, converting
online connections to real life clients, social specials and more.
See pages 142 for more classes featuring
Empowering You Consulting
MONDAY 2:30 - 3:30p
Be the next artist trending on social! The legendary @OMGArtistry shows you
how to edit media and gives you the scoop on Instagram.
See page 42, 104, 129 & 147 for additional classes by
CosmoProf Education
Spalutions
Felicia Brown
W221D
5 Steps for Success with Online Reviews
MONDAY 1:00 - 2:00p
Social media users are both active consumers and creators of business
reviews. In fact, studies show that more than 70% of buying decisions are
informed by online reviews, expanding the need for businesses to be proactive
in getting online reviews from their customers. With more than two-thirds of
purchases influenced by online reviews, spa owners must look closely at how
they deal with online feedback from clients.
138
WooCutz TV
Angelo Padin Dream Chasing to Dream Living
W230A
SUNDAY 2:30 - 3:30p
MONDAY 2:30 - 3:30p
The intent is to educate and inspire you to build your influence online and in
person. Build a story around your brand and learn how to become marketable
online. Learn how to utilize social media to increase your business through your
content, consistency and engagement. What is ecommerce and how can you
benefit from it? Balance old and new techniques to find out what works best for
you and your business. The industry is constantly changing and social media can
no longer be ignored!