Men’s Zone & Barbershop Sponsored by SoHo for Men W230B Baxter of California Terrence Grooming to Live Life True SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Manning Professional Men’s Cuts from CEOs to Superbowls SUNDAY 1:00 - 2:00p Regardless if your client is a corner office executive, a professional athlete or a gentleman looking for a refined look, there are some key techniques and styles for men looking for a timeless professional cut. In this class, learn from the barber for the New England Patriots and several Fortune 500 executives on his expertise in providing your male clientele a cut and style they’ll love and build a rapport of repetitive business. See page 117 for additional classes by SoHo for Men Baxter of California was created to defy the expected. Our thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you. Your clients have their own story, their own signature statement. Baxter California offers a curated collection of grooming must- haves to free your best self and fuel your next level. Write your signature. #LIFELIVEDTRUE Gentlemen Republic W230C Joe Javy Andux Basic to Advance Hair Cutting SUNDAY 2:30 - 3:30p - NEW TIME! MONDAY 11:30a - 12:30p This class will cover basic to advanced haircuts. Various techniques that will allow you to save time, keeping in mind the goal of precision and quality. Product knowledge and its multiple application uses and the importance for growing a business. Woody’s The Art of Blending Craftmanship & Style SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Exhibit Floor Booth 4051 Barber Strong Exhibit Floor Booth 5180 BARBERING: AN ART. A SPORT. A CULTURE. SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Barber Strong combines these traits, delivering optimum comfort, mobility and style through the use of quality materials and carefully crafted apparel. Barber Strong officially launched in early 2017, offering the barbering community a fresh take on apparel: a barber lifestyle brand, engineered to be functional and fashionable, designed in collaboration with local South Florida barbers. Stop by our booth and experience the difference of #PerformanceBarberApparel. Barberology W414B David Connor Pat Regan @antigravityhair @patty_cuts Experience the balance of style, technique and product knowledge as only Woody’s Barber/Stylist’s can deliver. Learn how to focus your skills to execute the perfect haircut and style. Whether it calls for shears, clippers or any combination of tools, our experts will teach you how to deliver results the Woody’s way. Exhibit Floor Booth 3343 Confidence with Clippers SATURDAY 2:30 - 3:30p This class is recommended for any level of barber or cosmetologist to gain the knowledge of best practices for fading, tapering, blending and clipper over comb to create clean edges and outlines. Barbering Carved Out SATURDAY 4:00 - 5:15p Takara Belmont Julius Cvesar Purpose. Structure. Design N E W! W224H SATURDAY 12:30 - 1:30p Barbering is more than just putting hair on the floor – it’s about what you as an artist choose to leave on! Barbering is an art form of understanding cuts and styles that have purpose to fit an individual’s personality and lifestyle. Experience the importance of shape and personalization through Julius Cvesar’s vision in this presentation. 110 This innovative specialty class is recommended for all levels, as it focuses on transforming traditional haircuts into works of art. Tattooing, designs, portraits, outlining and details are demonstrated and taught by artists on the cutting edge of creative barbering.