Men’s Zone & Barbershop The Santiago Brothers W230B Carlos Santiago The Clipper Concept SATURDAY 12:30 - 1:30p Come and experience the first installment of an action packed 3-part educational course! Featuring one of the industry’s leading educators, Carlos Santiago. In this clipper 101 portion we’re getting back to the basics, as we celebrate 100 years of barbering history with electrical clippers by creatively blending clipper facts and fundamentals with a step by step breakdown and execution of a gentleman’s taper with style to perfection. Fade -N- Vogue SATURDAY 2:00 - 3:00p Continued in this second segment we explore the detail of a quality blend, understanding your clients’ needs, guideline placement, weight line placement plus removal with precision and transitioning effortlessly from smooth skin to a modern trend cut flawlessly and so much more. This is a class intended for all skill levels whether a cosmetologist or barber. Evolved SUNDAY 2:30 - 3:30p This is a must see class and the final piece of the 3-part educational course continued. Here we will travel completely outside the box in an extraordinarily simple and innovative way to create art from traditional styles or how to turn your creative release into a proportioned design packed with visuals! Victory Barber & Brand Matty Conrad Keep it Handsome W230A SATURDAY 2:00 - 3:00p International barbering icon Matty Conrad teaches his award-winning men’s grooming techniques and top trending men’s cuts, while introducing you to the latest and greatest styling tools and products for men. From textured crops to contemporary pompadours, Matty shows you exactly what to use to create the effortlessly tousled looks that keep handsome men in your chair and can earn you an impressive following online. Come learn about the styles and work that led him to create VICTORY BARBER & BRAND products and increase your knowledge of the men’s market. CosmoProf Education Keon Washington W315B Clipper Education & Barbering Theory MONDAY 1:00 - 2:00p Confidently add to your barbering services! Explore easy methods for fading and barbering basics. Learn about clippers, clipper maintenance, clipper types and their usage. See page 42, 129, 138 & 147 for additional classes by CosmoProf Education 104 Oster Professional Exhibit Floor Booth 5167 Tomorrow’s Tools for Today’s Professional SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Oster Professional bringing you the best in quality information and technique clipper cutting. Barbering is much more than just a haircut. Oster Professional’s team will teach you the skills to create your clipper cutting art. American Crew Signature Shave SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Exhibit Floor Booth 4643 Face it, shaving can be challenging. However, our signature approach to shaving can help provide the solution. Get the straight talk on razors, beards, consultations, facial structure, men’s skin and body and razor positions from an American Crew ® barber. Master of Men’s Grooming SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Become a grooming master with American Crew ® ! Discover modern and classic looks developed to meet men’s needs and their individual style. With refined styling techniques, learn core barbering and cosmetology concepts to deliver consistent, precise and high-quality results to clients. Elegance USA Arod "A Milly" Sky Salon Anthony Reyes See page 129 for a Hands-On Workshop featuring Matty Conrad Sponsored by El Bori Exhibit Floor Booth 4551 Meet The Elegance Team SUNDAY 9:00a - 6:30p MONDAY 9:00a - 5:00p Something exciting always happens at Premiere, don’t miss this year’s historical event! The Elegance Team will be sharing their exciting Barbero Bengie journey and doing full Elegance Product demonstrations. Don’t miss out on meeting some of the biggest names in the industry.