Social Media Marketing
SalonCentric Education
featuring Daniel Mason Jones
Get REAL – Get Social Sun 12:30 - 1:30p & Mon 9:30 - 10:30a
Room W312C
“ Wanna be Instafamous ?” Don ’ t forget about Facebook ! Are you overwhelmed with what , when and how to post ? Find out how to use both platforms to make a name for yourself AND lots of money . This program will highlight exactly what is needed to launch , build and monetize your social platforms to convert followers to dollars behind the chair .
See page 103 for additional classes by SalonCentric Education
FIIDNT Marketing
featuring Don Godfrey , Dino Ballin & Victor Valverde Branding = Exposure = Profits Sun & Mon 12:00 - 1:30p
Room W207A
Join Don Godfrey (@ nothingbutpixies ), with special guest Dino Ballin (@ pompsalon ) and Victor Valverde (@ kuthaus ) as they guide you through the ins and outs of effective social branding . Design your page , from profile to post and be featured by larger pages ! Build your brand , leverage education opportunities and effectively manage a salon for the highest profitability . Gain insight into how social media will elevate your business into future profits .
Tish Sutton Int featuring Tish Sutton
Social Media Secrets for the Busy Stylist Mon 11:15a - 12:30p
Room W221A
Are you looking to market your beauty or hair salon on social media , or are you not getting the results you want and need a boost ? Social Media is great way to engage with your current and potential customers , spread more awareness about your services , and create brand loyalty among customers by reinforcing what makes your salon unique . With the increasing use of social media in every industry , it ’ s crucial that businesses know how to connect with customers and use social media platforms . Come learn the powerful techniques to triple your salon clientele .
Social Beautify featuring Matthew Wiggins
Social and Mobile Marketing is Evolving
Sun 2:45 - 3:45p
Room W221B
Smart phones and social media apps are revolutionizing salon marketing techniques and strategies . With recent changes to Facebook and Instagram , social marketing is evolving past simple ads and likes and the rise of custom mobile apps is giving clients a more direct experience with your brand . In this class , marketing expert Matthew Wiggins will teach you the ins-and-outs of mobile marketing through social and custom apps to keep your salon ahead of the marketing curve .
Hairbrained
Moderated by Hairbrained ' s Gordon Miller Featuring Cassandra McGlaughlin , Joel Torres , Julius Caesar , Leysa Carrillo , Olivia Smalley & Sam Daly
Instagram Decoded : Influencer Best Practice Panel Sun & Mon 10:00 - 11:30a Room W207A
If you are looking to build your business and / or career , know that Instagram has quickly become the go-to social media platform for savvy professionals . Join Hairbrained CEO Gordon Miller for another of his always lively panel discussions with leading Influencers . Focused on sharing best practices to help grow followers , increase engagement and results , this panel is a don ’ t miss opportunity to up your IG game . Join Gordon with these guest panelists :
On Sunday : @ BottleBlonde76 , @ CassandraPlatinum & @ Leysahairandmakeup On Monday : @ JoelTorresStyle , @ JuliusCaesar & @ OMGartistry
StyleNet featuring Lynn Winsell
Generate Attention Online Sun 9:30 - 10:30a
The Home of Craft Hairdressing
Room W312A
You already know that the world around you is online and searching for the services and products you offer . But do you know how to make it easy for those searching to find and connect with you ? In this class , you will walk away with a concise understanding of how to generate results from your online channels ; websites , social media , texting , and e-blasts . You will walk away with simple , proven methods that cut through the techno-babble of online channels . PLUS , you will receive a FREE Social Planning Guide that you can start using today !
5 Proven Social Media Strategies to Grow Your Business Sun 5:00 - 6:00p & Mon 12:30 - 1:30p Room W312A
Get Found – learn the simple elements of a mobile friendly website that Google considers worthy for first page placement . Get Connected – top ways to grow Instagram followers , Facebook likes and fill openings . Get Heard – best practices from taking pictures , making videos , which apps to use and what to say when you post . Get Touched – tips to keep your guests engaged , loyal and talking about you . Get Sales – techniques for consistently using branded professional images inside your salon , eblasts and social media posts . You will walk away with simple and proven methods that cut through the techno-babble of social media and Internet marketing .
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