Sponsored by

Avena Beauty

No more bleaching technology from the original 2 in 1 lift and deposit color system . Today ’ s newest formula by Avena Duport Lumetrix allows professionals to “ lift and deposit ” color in a “ single process ”. Learn these techniques developed by Avena Lumetrix : instant high lifts on tinted hair , change tinted hair color in minutes , avoid over processing and create red , violet , silver and other bright shades without pre-bleaching .

Turbo Power

Welcome to the Turbo Power Professional Collection

Sun 9:00a - 6:30p

Exhibit Floor Mon 9:00a - 5:00p Booth 2967

Turbo Power was the first company to introduce the turbo hair dryer to the salon professional . Since the introduction , we have produced newer , more powerful tools . Today , our product lines include curling , straight irons , diffusers , hair brushes and much more . If you are as serious about your work as we are , then Turbo Power is your only choice for professional styling tools . Our stylists will be on hand to share their beauty perspectives , latest hairstyling techniques and the newest technologies made by Turbo Power .

La-Brasiliana featuring Ruben DaVaz

Smooth , Shine , Soften the La-Brasiliana Way

Sun 9:00a - 6:30p &

Exhibit Floor Mon 9:00a - 5:00p Booth 3207

As a professor of cosmetology and barbering and the National Education Director for La-Brasiliana and Hair Color Research Group , Ruben devises new approaches , techniques and concepts for La-Brasiliana Keratin Treatment with Collagen and “ Olio di Morocco ” LBK ’ s Smoothing Treatment . Join him and the La-Brasiliana styling team as we show you how to smooth , shine , soften , eliminate frizz and give hair instant manageability .

Pintwist ® featuring Tara Mosley

This super sized pin holds hair in a perfect french twist every time , as well as other creative styles that previously required traditional hair pins . Pintwist ® patented hair pins were designed to hold any twist of hair in ANY direction . Most styles can be achieved in under a minute making your time more profitable . Be inspired to create updo ’ s with more confidence .

Trissola / Envy Professional

An anti-aging professional hair care system which focuses on innovative and effective treatments and products for healthy , youthful , manageable , frizz-free hair . Join Trissola at the booth as they demonstrate how Trissola restores and strengthens hair while it styles , leaving it luscious and healthy .

Discover the latest in smoothing technology and reverse damage from overprocessing and chemical treatments . Trissola is proven to be more effective and less toxic tan competing keratin lines , while being more affordable to maintain .

OYA

The True Professional Hair Color

Sun 9:00a - 6:30p

Exhibit Floor Mon 9:00a - 5:00p Booth 3577

OYA ’ s commitment to the professional will never change . To focus wholly and solely on you , the professional hair designer , who cares for clients strictly in a professional salon environment . That the answer will always be , “ Yes that ’ s possible !” Superior quality , relentless support , rapid responsiveness . To restore your faith in the integrity of our profession , that change is possible – it is closer than you think ! Come by the booth to learn how to develop your creative signature using OYA – a truly professional hair color that supports your creative expression !

Überliss featuring Uberliss Education Team

The Überliss Bond Treatment Sat & Mon 11:00a - 12:15p

Room W225

Master the Überliss Bond Treatment to complete total transformations without compromising hair health . The Überliss Bond Treatment works synergistically to help regenerate bonds that are broken during processing , creating fortified hair with strong , durable & healthy fibers .

The Überliss Keratin Treatment Certification Class

Sun 11:00a - 12:15p

Room W225

Learn first-hand the best way to apply the Überliss Keratin Treatment . The safest , 100 % formaldehyde-free and methylene glycol-free application designed to smooth and straighten frizzy and wavy hair textures .

52