Classes are FREE with your show registration ! # PremiereOrlando
JOICO
JOICO Exhibit Floor Demos
Exhibit Floor • Booth 4255
Join us as we share modern techniques and formulas guaranteed to increase your salon revenue . Our experts will share money-making tips you can take back to your salon .
OutShine with LumiShine : Mastering Blondes , Brunettes & Stunning Red Heads featuring Zoe Carpenter ,
Mark Mileti & Sherry Ratay Sun 9:15 - 10:15a & 2:15 - 3:15p Mon 9:15 - 10:15a & 2:15 - 3:15p
Blonding and Beyond with Zoe Carpenter Sun 10:30 - 11:30a & 3:30 - 4:30p Mon 11:45a - 12:45p
Unlock Your Color Potential with the Joicolor System with our New Talent Sun 11:45a - 12:45p & Mon 1:00 - 2:00p
Reveal the Joi with Creativity with Color Intensity with Ricardo Santiago & Cherry Petenbrink
Sun 1:00 - 2:00p & 4:45 - 5:45p Mon 10:30 - 11:30a & 3:30 - 4:30p
Sam Villa ® featuring Andrew Carruthers
Authentic Design Sun & Mon 11:00a - 12:00p
Room W311F
Authenticity leads the way this year as we return to what is natural , honest and real to each of us . Hairdressers can release their sense of creativity to design looks for their clients that are truly built to suit today ’ s lifestyle . Everyone is looking to cash in on “ Fringe Benefits ” with short , shagged and micro fringe for the guest looking to make a bold statement while social media is flooded with 70s inspired long curtain fringe for a softer aesthetic . These add an element of interest to the long reigning champion of hair trends … the lob .
But now , the lob is taking on a slightly different silhouette to stay current with the up and coming challenger for the top seat … the modern shag as layering continues make a strong statement . Cuts are created to allow hair to move in all directions and the more rigid sides from the continued barber influence are being shaped with shears and razors to get away from the “ fresh from the salon ” look . Embrace true natural texture or recreate a natural texture through technique , tools and product . And , dust off your rollers , round brushes , and curling irons because volume on top has finally returned !
See page 91 for Hands-On Workshops by Sam Villa ®
# mydentity featuring # mydentifiers
# Hairbesties , Together We Will Change the Industry
Sun 9:00a - 6:30p
Exhibit Floor Mon 9:00a - 5:00p Booth 4043
“ Growing up , I struggled every day with my identity . I didn ’ t know who I was , what I wanted to do in life , or what my purpose was . It wasn ’ t until hair – that I found my purpose , my direction – and it truly saved my life .” – @ Guy _ Tang
Guy Tang created # mydentity because he wanted to customize colors we all dream of – colors that are missing from today ’ s haircolor . He wanted to create a line that brings back the fun & excitement in our industry . But most of all , he wanted to create a community that empowers our # hairbestie family and enables all of us to find our # mydentity – because when you know who you are , you have the courage to do anything you dream of .
# Hairbesties , together we will change the industry . Let ’ s evolve together . Come visit our booth to learn more !
Celeb Luxury
featuring Halston Hoyt & Alexis Williams
Extend Color , Stop Fade |
Sun 9:00a - 6:30p |
Exhibit Floor |
Mon 9:00a - 5:00p |
Booth 4143 |
Join Colorbrain Artists , Halston Hoyt & Alexis Williams , as they teach the blueprint of Celeb Luxury ’ s first ever look collection inspired by our nation ’ s landscapes . Learn the features and benefits of Celeb Luxury ’ s Colorwashes , Colorditioners and our newest Bondfix Clear ! Training under the best colorist in the industry , Halston quickly gained a loyal following . He is the owner , of Hair By Halston in New York , specializing in color . As a girl who loved to “ color outside the lines ”, Alexis started her career in early 2013 and is already a sought after colorist in South Florida . With years of education under her belt , Alexis is energetic and has a passion that ’ s contagious .
Brazilian Blowout
featuring Thomas Schiavone
The NEW Brazilian Blowout 3 Step System Sat 11:00a - 12:15p & 12:45 - 2:00p Sun & Mon 11:00a - 12:15p
Room W414A
Whether you are a veteran of performing Brazilian Blowouts or a graduated student joining the hairstylist world , this class will teach you how to perform and customize a Brazilian Blowout utilizing the new 3 STEP SYSTEM from A-Z in 75 minutes . In this class , you will also learn social media techniques and traditional marketing methods on how to market Brazilian Blowout services to all of your prospective and existing clients .
33