Premiere Birmingham Show Preview 2019 - Page 26

Business Forum Paul Joseph DiGrigoli Seminars East Room K Paul J. DiGrigoli Booked Solid 2.0 SUNDAY 11:15a - 12:15p MONDAY 11:15a - 12:15p It’s possible you attended Paul’s Booked Solid class in years past. Booked Solid 2.0 is the latest version of that course. It advises on when to raise your prices, how to handle difficult clients, and how to fill in your gaps. You will learn how to burn up and not out by knowing when you should take time off to rest and recover. You will even discover the number one million-dollar marketing tip that gets your clients coming back. By becoming more attractive to the marketplace, clients will seek you out. Become aware of what you do daily and take control of your purpose. Don’t be the chess piece; be the chess player instead. MONDAY 12:30 - 1:30p Are you busy accommodating 60 clients a week while trying to run your business? If you are frustrated and overwhelmed, it’s understandable. This class will give you an understanding of what it takes to be an effective leader as well as how to retain loyal employees utilizing Paul’s best hiring practices. Learn to strategize efficiently and organize your thinking. Use your time more effectively and get giant results. Paul uses all he has learned in four decades as a salon owner to push you to the top. In short, he’ll help you make it easier on yourself. Empowering You Consulting Money-Making Machine SUNDAY 12:30 - 1:30p East Room J Do you dream of owning a successful salon, cashing the paycheck you deserve and seeing a clear path to profits every month? This class will make that dream a reality as we dispel myths about salon and spa ownership and set the wheels in motion on your money-making machine. Salon and spa owners who are ready to earn the paycheck they deserve should not miss this session. In this class we will discuss: • The owners guide to profits • What I wish they told me about the salon and spa business • Write the paycheck you deserve • The building blocks of a successful business model Hiring the Perfect Fit MONDAY 10:00 - 11:00a Have you hired the perfect people for every position? This session will give you a leg up when it comes to recruiting and retaining employees, identifying the potential hidden in each of your candidates, and how new hires can strengthen or sabotage your salon culture. Ideal for salon and spa owners ready to hire rock stars instead of one-hit-wonders. • Recruit and retain rock stars • Identify the perfect candidate • Hiring: The key to your culture • Costly mistakes to avoid Blueprint to Social Media MONDAY 12:30 - 1:30p Do you wonder what it takes to turn Instagram likes into income? Social Media platforms like Facebook and Instagram are ideal for promoting a beauty business like yours. This class is packed with strategies for bringing online fans into your salon or spa and tips for promoting your services on social media as well as ways to engage with your ideal audience online and in the salon. Discover strategies for surviving social media, how to turn fans into finances, converting online connections to real life clients, social specials and more. 26 Meet Lisa Ennis - Consulting and Concierge Services Lisa Ennis East Room K Limitless! SUNDAY 3:00 - 4:00p Master the art of generating limitless passion, purpose and profits; known as Lisa’s other 3 P’s. Take the limits off! Participants will be given key strategies to maintain their passion, identify their purpose and habits to produce limitless profits. • Ignite or re-ignite your passion • Connect to your why • Build your resourcefulness tool kit and take the limits off Get Your Dream Back by Changing the Game with a Motivated Tribe SUNDAY 4:15 - 5:15p Are You Running Your Salon or Is Your Salon Running You? Amy Carter This class is an interactive session designed to encourage attendees to not give up on their dreams and visions. Tweak your game (direction) by incorporating key strategies that will create more profit and build a solid team. Participants will be given a few key strategies to success that will help them GET THEIR DREAM BACK, break the barriers stopping them and take control of their destiny. Like The River The Salon Beauty and Business With Najah Aziz Najah Aziz East Room J SUNDAY 3:00 - 4:00p In this one-hour business class, Najah Aziz, nationally acclaimed stylist and owner of Like The River The Salon in Atlanta, GA, will share her best practices for salon professionalism, how to build a thriving salon business, attracting celebrity clientele and tips for successful social media marketing. See page 24 for a Hands-on Workshop by Like The River The Salon Breaking Down Your Walls What is Real Service, What is The Service Experience? Oscar Valencia SUNDAY 12:30 - 1:30p East Room K Learn how to create a service experience that people will talk about and how to choose a “servants’ heart.” What services do people really buy? Why should someone come to you? Answer these questions and more! Don’t Just Dream, Build The Team MONDAY 10:00 - 11:00a You must break down the dream in order to build the team. Create shared mental models that everyone understands. Collaboration vs. Competition. Forming, storming, norming, transforming and performing. Energizers, discovery, skill building and problem-solving games. How to take individuals and create one team with common goals. I take the audience through some challenges (games) in the room and show how quickly I can create “Team Concepts”, group process and creating consensus using shared mental models. Register by Sep 20 & Save $15 off Day of Show Price