Premiere Birmingham Show Preview 2017 - Page 8

Presented by SalonCentric & Redken 5th Avenue NYC Presented by SalonCentric Sam Villa / Redken 5th Avenue NYC MATRIX ® featuring Sam Villa & Andrew Carruthers The Year of the Haircut featuring Daniel Roldan & Michael Albor Sun 1:30 - 2:30p & 4:15 - 5:15p Mon 10:30 - 11:30a & 2:30 - 3:30p East Ballroom B As the rebellious urban feel moves from the city to the suburbs, it’s all about practical and functional results as silhouettes continue to dip into simplicity. The Sam Villa Arteam is ready to empower you with the tools to reflect this movement in your craft. The past is where we learn and the future is where we apply it… the shag, the bob and the pixie continue to appear in our modern day culture where so many eras are being called on simultaneously as current trends. The challenge lies in not just replicating but updating these landmark looks. Imagine structural lines that create interesting surfaces, contradictions in lengths to add intrigue and tiered fractured layers that make hair come alive. As you’ve come to expect from Sam Villa, they will demystify the trends, simplify the approach, inspire beyond the chair and create the connections necessary to embrace these evolutions with confidence. Color Melting, The Holographic Hair Cut and Color Edition Sun 9:30 - 10:30a East Ballroom B Introducing the timeless trend of Color Melting,The Holographic Edition! It’s a hologram that comes to life, brought to you by our Matrix Artistic Team. Discover the melting effect of iridescent hues, metallic finishes and soft yet striking cuts! Join us and discover: • Seamless transition of bold color and versatile cuts • Ever changing reflection of vibrant color • Unexpected cuts that transform through tone and hues Color Melting, The Holographic Hair Color and Styling Edition Mon 1:00 - 2:00p East Ballroom B See how a hologram comes to life through the newest Matrix Trend of Color Melting,The Holographic Edition! The twists and turns of unique styling combine with the melting effect of iridescent hues and metallic finishes… brought to you by our Matrix Artistic Team! Join us and discover: • Styles that show off prisms of bold color • Twists and turns of polished finishes • Inspiring effects that morph and transform Presented by SalonCentric Sexy Hair featuring Rafe Hardy & Nicole VanHatten 8 “Express Yourself” 2017 Collection Presented by SalonCentric Sun 9:00a - 6:00p Mon 9:00a - 4:00p Pulp Riot Exhibit Floor • Booth 505 As the experts in cutting and styling, Sexy Hair inspires stylists to express themselves via their hair. We at Sexy Hair feel that your hair can be a form of both self-expression and self-confidence. A hairstyle has the ability to change your look depending on the situation at hand. Whether you are looking for a more “DEMURE” look for day or “LET IT ROAR” for night, or simply just want to explore your “ALTER EGO”, Sexy Hair can help you create the right look. Stay Up to Date l featuring Samantha Daly, Melissa Grace Smith & Sammie Superior Hair Color for Extraordinary Artists Sun 9:00a - 6:00p Mon 9:00a - 4:00p Exhibit Floor • Booth 213 Find your home at the Pulp Riot booth where fellow artists and members of our Pulp Riot squad will be educating and inspiring you all weekend. Artists include: • Samantha Daly (@bottleblonde76) • Melissa Grace Smith (@sweetmelissagrace) • Sammie (@_sammie_) www.premierebirminghamshow.biz