Classes are FREE with your show pass!
Presented by SalonCentric
Breaking Down Your Walls
What is Real Service, What is The Service Experience?
East Room K
Oscar Valencia SUNDAY 12:30 - 1:30p
Learn how to create a service experience that people will talk about and how
to choose a “servants’ heart.” What services do people really buy? Why should
someone come to you? Answer these questions and more!
Don’t Just Dream, Build The Team
MONDAY 10:00 - 11:00a
You must break down the dream in order to build the team. Create shared mental
models that everyone understands. Collaboration vs. Competition. Forming,
storming, norming, transforming and performing. Energizers, discovery, skill
building and problem-solving games. How to take individuals and create one
team with common goals. I take the audience through some challenges (games)
in the room and show how quickly I can create “Team Concepts”, group process
and creating consensus using shared mental models.
NEW LOCATION!
East Room L
ClockPoint Hair
Platform Artistry
Jay E. Caldwell SUNDAY 11:15a - 12:15p
@ClockPoint_hair
So you want to be a top platform artist? Learn what it takes to become one!
We will cover utilizing connections, learn the secrets to marketing and sales
of products, attendee engagement or simply better verbiage. Learn how to get
started and what to do differently, the difference between having a corporate or
independent footprint on stage, and the pros and cons of being a Platform Artist.
Attend this class and learn how to market yourself to the major companies.
Bizlink Salon Software
Are You Priced Right?
Stephan
Thompson
North Room C
SUNDAY 10:00 - 11:00a
MONDAY 10:00 - 11:00a
Are you charging the correct price for your service? If you squeeze someone
in should you charge them more? Come and find out how Bizlink Software can
show you how to charge the right PRICE for your services and time! Learn the
secrets to giving yourself a raise without the clients ever feeling it!
Make More Money Using Business Smart Software
SUNDAY 12:30 - 1:30p
MONDAY 12:30 - 1:30p
Bizlink Software can help stylists and salons MAKE MORE MONEY. Using the
correct business and marketing practices we will help you earn more revenue
by growing your hourly revenue production with automated features like online
booking and prepaying for services, free webstore and selling more retail. Come
and learn what all the fuss is about. It’s time to give yourself a raise!
Presented by SalonCentric
ShearShare
North Room B
Dr. Tye
Why Client Retention Should be Your #1 Metric &
4 Ways to Improve It
SUNDAY 11:15a - 12:15p & 4:15 - 5:15p
MONDAY 1:45 - 2:45p
Caldwell
As licensed beauty and barbering professionals, we suffer financially when we
lose a client. So it is imperative that we keep customers satisfied and coming
back for more. With 60% of the average book of business turning over every 6-8
years due to stylist relocations, a client moving, salons closing down, etc., losing
See pages 22 & 43 for additional classes by ClockPoint Hair
a client means less money in your pocket. But that was then. Today you have
options to reverse the cycle! Join Dr. Tye Caldwell, a 26-year industry veteran
and award-winning salon owner, as he shares 4 tried-and-true ways how NOT
to lose a client again. As CEO of beauty-tech startup ShearShare, Dr. Tye has
helped thousands of stylists win in an ever-changing industry and he can do the
same for you!
Ashley Gregory Coaching
Forget the Following - The Business of Instagram
East Room E
Ashley Gregory SUNDAY 4:15 - 5:15p
Cultivating a social media presence in the beauty industry has never been more
important, but a large following doesn’t guarantee success. If you feel like you’re
not using Instagram to its maximum potential for your business, this class is for
you. It’s not about likes - grow your business instead. Learn how to leverage the
power of Instagram to increase client conversion and retention, take advantage
of proven tools and resources to maximize your efforts, and analyze your
insights and metrics to drive the results that matter to your business.
See page 47 for additional education by Ashley Gregory
Save the Date for Next Year • October 11-12, 2020
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