Business Forum
SOHUIS –
A Brand Consultancy
Brand Your Business Like a Boss
East Room J
Are you ready to brand your business like a BOSS? In this course, brand
strategist Jessica Korthuis will share with you agency-level brand strategies
that she has used in her work with Red Bull, TedxWomen, Rebuild Globally,
Girls Who Code, Stanford University and other incredible brands. Jessica will be
teaching how you can differentiate your business with a few simple tools and
methodologies. She’ll also share some of her favorite FREE marketing tools and
resources that you will be able to use and apply to your business immediately. If
you want to stand out from the competition down the street or even next door,
this is a session you cannot afford to miss.
Colorblast Pro Academy
The Art of the Upsell
Salon Cadence
Develop a Mindset for Wealth and Freedom
Ronit Enos
Jessica Korthuis SUNDAY 10:00 - 11:00a
MONDAY 1:45 - 2:45p
East Room J
Danielle Branton SUNDAY 1:45 - 2:45p
In this class you will learn how to sell with confidence, increase your ticket
price, implement new services & products, and secure every appointment with
an upsell. You will leave this class fueled with the knowledge, resources, and
tools to master the art of upselling to your ideal client. Learn how to create every
ticket starting with $100 or more. Retail any product, upsell any service, and
create marketing themes that sell with ease.
Salon Evolve Academy
Developing a More Powerful Image
East Room K
Christina Dunbar SUNDAY 10:00 - 11:00a
SUNDAY 11:15a - 12:15p
Create a Company That Works for YOU
MONDAY 11:15a - 12:15p
Instead of working for your business and never having the time to do the things
you love…communicate, systemize, automate, delegate and initiate methods
that create a company that works for YOU. Learn how to turn your businesses
into a positive cash flow entity by instilling Profit First Methodology to guarantee
net profit and more freedom to enjoy your life on your terms. Walk away with
three secrets of how to have predictable cash and confidence. This class is for
salon, spa, barber owners and booth renters.
WooCutz TV
Social Networking with a Purpose
The intent is to educate and inspire you to build your influence online and in
person. Build a story around your brand and learn how to become marketable
online. Learn how to utilize social media to increase your business through your
content, consistency and engagement. What is e-commerce and how can you
benefit from it? Balance old and new techniques to find out what works best for
you and your business. The industry is constantly changing and social media can
no longer be ignored!
See page 45 for an additional class by Salon Evolve Academy
Stay Connected
East Room J
SUNDAY 4:15 - 5:15p
When others observe you, they are making many conclusions about you, such
as your economic level, educational level, social position, sophistication level,
credibility and knowledge potential. This class will make you aware of the many
factors by which we are judged by. Increase your knowledge and learn the
importance of creating a more powerful image that will enable you to create a
positive image through overall projections of life.
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East Room J
Learn how to use the power of clarity and mindset to identify your purpose
and create a clear roadmap for your salon that will completely transform your
business. Understand how the most successful salon and spa owners set and
attain the right goals to increase revenue and avoid burnout. As a salon owner,
your business can serve YOU to the same level and depth that you serve your
clients. You CAN take control of your business and NOT become a slave to it.
Includes a live demonstration of signature client enrollment. This workshop is for
salon, spa, barber owners and booth renters.
Angelo Padin
#PremiereBirmingham