Hair Trends
Presented by SalonCentric
Presented by SalonCentric
Surface
PONY BALAY and LACE IT Up with Surface!
Amy Crump
North Room E
SUNDAY 1:45 - 2:45p
MONDAY 10:00 - 11:00a
Amika
Viral Braids
Ponytail balayage, a quick and easy BOLD balayage technique! Section and apply
in 30 minutes or less, while Pure Color respects your guest’s hair, health and the
earth! Put the finishing touch on your guest’s fresh color with the updo Laced Up
Pony as seen in the Utopia 2019 Trend Collection! Look and learn a whole new
color technique and a quick up style to take home to your guests!
RAZOR LAYER and SWIVEL with SURFACE!
SUNDAY 10:00 - 11:00a
MONDAY 1:45 - 2:45p
Olivia
Flores
SUNDAY 12:30 - 1:30p
MONDAY 12:30 - 1:30p
Ever wish you could recreate all these hot braids flooding your timeline? This is
the class for you. Insta-famous looks are deconstructed and taught “from the
crown” for a simplified yet intense learning experience, which will leave you
ready to take your skills to the next level.
From accent braids and tribal inspired looks to statement braids, these advanced
looks are easily customizable and photo-ready, guaranteed to get you likes.
Vintage Vixens
SUNDAY 3:00 - 4:00p
Razor cutting with swivel shear options featuring long and
Gerard Kierans medium length layers PLUS compression and weave cutting from
the 2019 Utopia Trend Collection. Create soft, flowing layers and
‘compression cut’ with speed and perfection.
Amanda
Elaine Killen
Presented by SalonCentric
Product Club
North Room D
Learn to create the legendary, classic hairstyles of screen queens
Lauren Bacall, Veronica Lake, and Isabella Rosselini reimagined
to reflect the It-Girl looks of the modern era. Utilizing your irons
for a vintage finish, you’ll create two red-carpet ready looks
that are ideal for the client who craves timeless style. A perfect
edition to your portfolio.
Presented by SalonCentric
Perfecting Your Balayage and OLAPLEX
SUNDAY 10:00 - 11:00a & 1:45 - 2:45p
MONDAY 10:00 - 11:00a & 12:30 - 1:30p OLAPLEX - The Industry Game Changer
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Tamar Slaughter Adam Raymond
Highlighting
Skills
Learn with Product Club when to choose Balayage and when to choose foiling.
Learn how to make the ordinary blonde extraordinary, brunettes sparkle with
dimension, and radiant redheads with innovative techniques that will perfect
your applications. Learn to be design minded every day and watch your work
reach new levels of precision
Exhibit Floor
Booth 2101
BaBylissPRO
Keep Your Salon Running at Top Speed and
Your Clients Looking Fabulous
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Join BabylissPRO ® as they share the whys, whens and how-to’s of
disconnection, graduation and asymmetrical cutting that is easy to follow
and allows you to create a consumer-friendly design. From start to finish,
BabylissPRO ® will show you how easy it is to texturally transform your new cut
utilizing their toolkit, featuring the Prima3000 ™ series, and their lightest weight,
high-performance dryer, the BaBylissPRO Rapido ™ . Use these different thermal-
styling techniques to create maximum versatility and a random, unstructured
form that’s relevant for today’s clients.
16
North Room E
Stay Connected
Exhibit Floor
Booth 313
Learn how OLAPLEX opens the door for servicing clients that haven’t been able
to get multiple chemical services because of the threat of destroying their hair.
Once you understand the multiple uses of OLAPLEX and how it can revive and
protect your clients’ hair you’ll be able to double your chemical service revenue
with your existing clientele! Join us at the OLAPLEX booth to learn tips and tricks
to keep your clients coming back.
Presented by SalonCentric
!
W
Sam Villa NE
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Exhibit Floor
Booth 217
The Sam Villa booth is bustling and one not to miss! Demo any and all of our
tools (check out the ergonimics of our shears!). Get our newest products: the
Limited Edition Rose Gold Collection, and the 1.5” Marcel and Spring Irons
(that’s right, just click a button to turn the marcel into a wand!). Take advantage
of our incredible and rare promotions (yes please!). And become a member
of our exciting new Sam Villa Artist Studio for Online Education (continue the
learning, we think you’ll really dig it). See you there!
#PremiereBirmingham