Hair Trends
Presented by SalonCentric
Presented by SalonCentric
Matrix
East Ballroom B
REDKEN 5th Avenue NYC
East Ballroom B
Justin Isaac
The Redken Exchange Presents: Redken Underground
SUNDAY 10:00 - 11:00a
Feeling uninspired? Our vision is for you to find inspiration, encourage artistic
exploration and nurture creative thought. This class is designed to help you
open your mind and see things differently. Let Justin take you on a journey to
gain inspiration from an array of often unexpected sources and translate that
inspiration to hair! Take the time to tend your creative spark and recharge.
The Redken Exchange Presents: Cut and Know Why
MONDAY 10:00 - 11:00a
Leah Sterk
Matrix Toner Tips
SUNDAY 11:15a - 12:15p
Technical Director Leah Sterk shares her secrets to success with the new Matrix
Toners. They come in 2 formulas: 5 Minute Fast Toners & Sheer & Acidic Toners.
Join Leah for this informational class as she is the Master with toning formulas!
Biolage Hair Color
SUNDAY 1:45 - 2:45p
MONDAY 11:15a - 12:15p
Alfredo Lewis
Are clients bringing you pictures of haircuts that have you
scratching your head? Time to get over that fear of creating and
Brayden Pelletier recreating shapes! Learn the principles of design and understand
how to create a shape for the client that began as an idea. Let
Brayden empower you to analyze, understand and recreate using
the Principles of Design.
Meet the new plant-based haircolor that works like haircolor.
Matrix Artistic Brand Ambassador Alfredo Lewis is excited to tell
you all about this color and share how he uses Biolage Color to
create beautiful results… naturally.
Presented by SalonCentric
Pulp Riot East Ballroom B
Presented by SalonCentric
Pureology
Pureology Trending Now
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Exhibit Floor
Booth 105
Stylists will elevate their skills with the latest in styling trends, never falling
behind again with semiannual looks designed to keep them current. Pureology
Brand Ambassador Ruth Roche has created up to date styling trends inspired
by Fashion Weeks around the world. Learn the ins and outs of Pureology’s NEW
Style+Protect styling products with session tips and tricks that will result
in retail sales!
Presented by SalonCentric
L’Oréal Professionnel
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Exhibit Floor
Booth 105
FACTION8 Roadshow
Sam Daly
Candace Kerper
SUNDAY
3:00 - 4:00p
@bottleblonde76 @hairby_candace
Join the Riot as they challenge your thought process and disrupt the trends.
Explore your creativity and see color through a new perspective where you can
create your own unique color palette. Discover the biggest color launch in the
history of the beauty industry - FACTION8 by Pulp Riot. Witness the latest trends
in hair color and learn new techniques to produce bold and inspiring looks.
Learn how FACTION8 and Pulp Riot Paint will produce extraordinary color results
beyond your expectations.
Our Riot Squad will guide you, educate you and organize you. YOU are the artist
and Pulp Riot is your paint.
Presented by SalonCentric
East Ballroom B &
L’ANZA Healing Haircare
North Room E
L’Oréal Professionnel is committed to helping hairdressers in their day-to-day
practice, by improving their working conditions, teaching them the latest styling
techniques and developing services that showcase their expertise. L’Oréal
Professionnel is also committed to developing high quality, environmentally
friendly products.
Mark Dolan
Transcending Balayage
SUNDAY 11:15a - 12:15p & 4:15 - 5:15p (North Room E)
MONDAY 11:15a - 12:15p (North Room E)
MONDAY 1:45 - 2:45p (East Ballroom B)
Add depth to your Balayage techniques with rich transcending hues. Explore
strategic placement tips to create the right tonal shifts and deepen your overall
results. Create placement to brighten your fall and winter colors. Amplify your
styling techniques with advanced cutting techniques and dimensional styling to
compliment your color.
Save the Date for Next Year • October 11-12, 2020
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