Business Forum
52
Salon Evolve Academy
featuring Christina A . Dunbar & Sonia M . Palmore
Developing a More Powerful Image
Sun 1:00 - 2:15p
East Room K
When others observe you , they are making many conclusions about you , such as your economic level , educational level , social position , sophistication level , credibility and knowledge potential . This class will make you aware of the many factors by which we are judged . Increase your knowledge and learn the importance of creating a more powerful image , that will enable you to create a positive image through overall projections of life .
See page 42 for additional classes with Salon Evolve Academy
John Amico Professional Haircare Products
featuring Johnny Amico
Don ’ t Fear the Retail Sun 2:45 - 3:45p & Mon 9:30 - 10:45a
East Room K
Retail is your friend . So why do many stylists fear the retail ? Johnny Amico shows you how you can earn more money when you ’ re behind the chair -- and not behind the chair . Turn fear into freedom and learn how you ’ ll love retail so you won ’ t fear the Retail .
MeetLisaEnnis . com featuring Lisa Ennis
Work Your Dream by Changing the Game with a Motivated Tribe
Sun 4:15 - 5:30p
East Room K
This is an interactive session designed to encourage attendees to not give up on their dreams and visions , however tweak their game ( direction ) by incorporating key strategies . Participants will be given three ( 3 ) key strategies to success in this session . The goal of this session is to re-ignite participants ’ dreams and vision for their business ( and themselves ) by providing practical tools and resources to assist with shifting directions by tweaking their performance and developing and implementing key strategies on cultivating a winning tribe ( team ).
Like The River The Salon
featuring Najah Aziz @ najahliketheriver
Beauty and Business With Najah Aziz Sun 3:30 - 5:00p
East Ballroom B
In this 1 hour class , Najah Aziz , nationally acclaimed stylist and owner of Like the River The Salon in Atlanta , GA , will share her best practices for salon professionalism , how to build a thriving salon business , attracting celebrity clientele and tips for successful social media marketing .
See page 37 for a Hands-On Workshop by Like the River The Salon
MISSIO Hair featuring Lorin Van Zandt
Making A Difference Behind The Chair !
Sun 9:30 - 10:45a & Mon 2:45 - 3:45p
East Room K
Stylists have a unique potential to make an impact in the lives of others through their work . Lorin Van Zandt , an experienced stylist and founder of MISSIO Hair , will introduce participants to practical ways that they can make a difference in both their communities and the world through beauty . MISSIO exists to inspire and equip stylists and their clients to fight human trafficking in their own cities . Lorin will share personal and powerful stories of working with human trafficking survivors and how stylists can assist in the prevention , rescue , and recovery of victims . Participants will leave this course equipped to recognize the warning signs of human trafficking and inspired to make a difference behind the chair everyday !
Presented by SalonCentric
ShearShare
featuring Dr . Tye Caldwell
Salon Workspace : The New Normal for Owners & Stylists
Sun 12:30 - 1:30p & 5:00 - 6:00p Mon 9:00 - 10:00a & 12:00 - 1:00p
North Room C
Forty percent of salon space goes unused everyday . As more stylists become location-agnostic and continue opting out of traditional long-term lease contracts , how do we keep our stations at full capacity and our beauty businesses open ? How do we meet the 1.2 million stylists where they are and help them access professional space to work when and where they need it ? Hear from 25-year beauty industry veteran and award-winning salon owner Dr . Tye Caldwell on how we can make the changing landscape a win-win . Are you ready for the shift ?
Dave Diggs Barber Academy
featuring Dave Diggs
Social Media Strategies For Barbers & Stylists Sun 2:30 - 3:30p
East Room L
Do you want to grow your business ? Do you have a full grasp on what “ social media ” is and how it is changing our industry ? Do you know how to make a little bit of social media focus pay great dividends ? Do you know what it is to develop a social media strategy and to execute it ? Do you know if your employees are properly representing your brand in the world wide social media realm ? Learn why you NEED social media and you can ’ t afford to ignore it . Dave Diggs will break down the 3 main phases of social media : content development , content delivery , and social interaction .
See page 39 for an additional class by Dave Diggs Barber Academy