Hair Trends
Presented by
SalonCentric
Presented by SalonCentric
Surface
Sam Villa ®
featuring Kim Oakley
featuring Jesse Linares
Razor Revival
Sun 11:00a -12:00p
East Ballroom B
The underestimated power of a razor as an everyday tool in a hairdresser’s
arsenal can limit creativity and the guest experience! Often overlooked because
of the myths the industry has built around this emotional tool, a razor can be
used effec tively in almost any haircutting scenario. Dive head first into the
depths of proper razor use and the vast array of techniques that can be utilized
to create anything from loose lived-in texture to strong deliberate lines in this
very focused event. Walk away owning the why, when, do’s, and don’ts of this
everyday tool!
Authentic Design
Mon 12:00 - 1:00p
East Ballroom B
Authenticity leads the way this year as we return to what is natural, honest and
real to each of us. Hairdressers can release their sense of creativity to design
looks for their clients that are truly built to suit today’s lifestyle. Everyone is
looking to cash in on “Fringe Benefits” with short, shagged and micro fringe for
the guest looking to make a bold statement while social media is flooded with
70s inspired long curtain fringe for a softer aesthetic. These add an element of
interest to the long reigning champion of hair trends… the lob.
But now, the lob is taking on a slightly different silhouette to stay current with
the up and coming challenger for the top seat… the modern shag as layering
continues to make a strong statement. Cuts are created to allow hair to move
in all directions and the more rigid sides from the continued barber influence
are being shaped with shears and razors to get away from the “fresh from the
salon” look. Embrace true natural texture or recreate a natural texture through
technique, tools and product. Dust off your rollers, round brushes and curling
irons because volume on top has finally returned!
Cut it Short & Cut it Long with Surface!
Sun 9:30 - 10:30a & Mon 9:00 - 10:00a
Concave layers, disconnection, compression cutting, piecing and weave
cutting! Learn the most sought after lines and layers of today! THE LOOK:
Surface Urban Gypsy Front and Center. Short layers with soft inversion
featuring compression cutting, piecing and weave cutting. THE LOOK: Surface
Urban Gypsy Freedom. Long, Concave Layers with a blended disconnection.
Raw. Organic. Street Glamour.
Shadow, Melt and BalayBRUSH
with Surface Pure Color!
Sun 12:30 - 1:30p & Mon 12:00 - 1:00p
Presented by SalonCentric
amika
Viral Braids
featuring Amanda Elaine
featuring Matt Swinney
Advanced Framework
L’ANZA Dream B.I.G.
Exhibit Floor
Booth 112
Join Matt Swinney – Global Creative Director, 4-time NAHA Winner and Behind
the Chair - One Shot Winner and experience L’ANZA, the only brand dedicated
to the salon professionals success in a B.I.G. way! We believe in the beauty
industry and hope to inspire you to grow your salon business. Learn how you
can partner with the only brand that heals, seals and protects hair from the
inside out.
Let us help you Dream B.I.G. (Believe.Inspire.Grow.)
20
North Room D
Ever wish you could recreate all these hot braids flooding your timeline? This
is the class for you! Insta-famous looks are deconstructed and taught “from
the crown” for a simplified yet intense learning experience, which will leave
you ready to take your skills to the next level. From accent braids and tribal
looks to statement braids, these advanced looks are easily customizable and
photo-ready. Guaranteed to become client favorites!
L'ANZA
Healing Haircare
Sun 9:00a - 6:00p
Mon 9:00a - 4:00p
North Room F
Shadow, melt and up your balayage game with the new BalayBRUSH technique
resulting maximum color diffusion with Surface Pure Color! Learn to create the
most sought after color looks of 2018! The Surface Contour Melt featuring the
technique to create the perfect melt to accent any facial shape AND the Surface
Pure Color Veil featuring Pure Shadowing and an overlay to create the perfect
POP of draped color.
Sun 11:00a - 12:00p & 5:00 - 6:00p
Mon 12:00 - 1:00p
Presented by
SalonCentric
North Room F
featuring Katelyn McGinn
Sun 9:30 - 10:30a
Mon 9:00 - 10:00a & 3:00 - 4:00p North Room D
Following a step-by-step approach to foundations, this course covers
techniques crucial to all aspects of styling. Learn #hairhacks such as pinning
with a purpose, backcombing with intention and mastering the perfect pony.
Leave this class with two full looks including how to achieve that on-point
“Glam Chignon”.