Premier Guitar June 2016 | Page 40

There were several other Japanese amp-in-guitar models that appeared during 1965, including a super-cool instrument made by the short-lived Shinko Gakki company in the city of Tatsuno. The rarely seen Shinko example was sold in the U.S. through the New York-based Inter-Mark Company, which branded all their guitars as “Cipher” models. The Maier example pictured below was made by another Japanese manufacturer, forgotten by time. After examining the components, this guitar seems to have been produced in the Matsumoto area of Japan. Even the import name of “Maier” is a relative mystery. After pouring through stacks of trade magazines from the era, the only possible clue I’ve found is the R.J. Maier Corp. of Sun Valley, California. They were primarily known as a maker of clarinet and saxophone reeds, but during the guitar boom of the mid’60s, all sorts of musical instrument companies were importing electric guitars. Either way, the Maier variation follows the familiar blueprint of a single-pickup guitar powering a tiny amp through a 3" speaker. Finally, this two pickup variation, also below, was made at yet another Japanese factory that remains a mystery. I have owned this same model without the internal amp, and the designers simply routed out the regular guitar bodies to accept the transistorized components. But this example features a headphone jack! There aren’t any records of how many of these amp-in guitars were sold, and I often wonder about the popularity of this format. But by 1966 most all of these guitars had vanished from catalogs, advertisements, and literature. As with many of the Japanese The planets aligned, and soon the technology of both guitars and radios morphed into an interesting combination: the “amp-in-guitar” concept.” Left: A 3" speaker with 1 watt of power was de rigueur for the self-contained 6-strings of he s Middle: Sears’ in-house guitar brand, Silvertone, entered the competition in 1965 with the el Far right: This one-pickup Cipher model imported by the Inter-Mark Company originated in a su a a 38 PREMIER GUITAR JUNE 2016 premierguitar.com