PR for People is happy to announce that Skid Robot: the street artist drawing attention to LA’s homeless residents is the winning entry for the Matt Kramer Award. LA-based journalist Jordan Riefe is the author of the article, which was originally published in The Guardian on February 23, 2016.
After studying Mandarin in post-Mao China, Riefe got into the film business as a camera assistant working with directors like Steven Soderbergh and Tom Hanks. He has been covering the film business since the late 90s for outlets like Reuters, THR.com, and the Wrap, and wrote a movie that was produced in China in 2007. These days he reports mainly art, culture, travel, theater and photography.
Interview with Jordan Riefe
PR4P: You’ve worked in the film business… what impact has that made on your career as a journalist?
JR: I did a lot of radio and wrote on the side. Around 2010, that’s when everything started to go to hell. Who listens to radio? I started to do more writing. Major media outlets were suffering. I just kept an eye on what new media outlets were opening. I wrote for The Wrap, a new entertainment industry website at the time. The Wrap was later picked up by Reuters—that helped my career a lot. Later, I was lucky to fall into working as a contributor to The Hollywood Reporter (THR). I try to stick with reputable organizations: Reuters, The Guardian, and The Hollywood Reporter.
Excellence in Journalism
Jordan Riefe
by PR for People Team