PR for People Monthly August 2017 - Page 31

Startups are all the rage in the tech business press. Silicon Valley and Silicon Alley write endless columns about the Next Big Thing. Entrepreneurs are celebrated, written about, and there’s both an HBO and an Amazon series about them. VCs (Venture Capitalists) look for the next Unicorn. What’s that? It’s a startup they invest in early, raise a few million up to $10 or $20, maybe even $30 million, that will then grow to Billion Dollar value. Yes, that was Billion with a B. Maybe to get there, in VC money-speak, it will take a few more rounds, an A, BC, even a D round, raising many millions, tens of millions, to get there. Usually this requires stellar success, revenues and growth.

But not always.

STARTUPS AND DIGITAL STRATEGY

by Dean Landsman