The Surprising Entrepreneur: Zhu Yuhua
I met Zhu Yuhua in Milan, during the business expo event, "Italy-China, Building the Future." It was a gala, during which everyone was wearing the best outfits in their wardrobes. He was very warm and kept a low profile; people were looking at him as a waiter. When he began to speak, he said he was investing €300 million in Milan to create a chain between Italy and his home country, China, offering work for his people, but also for ours. At last, he explained, his red T-shirt was the symbol of his being president for Ferrari cars in Shanghai. And the shoes were a present of a great Formula One champion.
—Paola Fucilieri was born in Mantua but has lived in Milan, Italy, since 1994 when she began to work for the newspaper 'Il Giornale'. She is married to another journalist and usually writes about crimes (noir journalist), but has started to write about fashion and people.
Thoughts from Bangladesh
Those who are enthusiastic to create anything, have profound thirst to do something exceptional. They shall face innumerable obstacles, but they will overcome these with their talents and the suggestions of their elders.
—Liaquat Sikder teaches in English and writes English grammar books and various articles in Bangladesh and India.
You've Mastered the Art of the Start: Now What?
Beyond the perils of launching great products or services, today's entrepreneurs face the formidable obstacle of emerging from a maze of information with a unique voice that gets heard. Achieving real success requires not only knowing your story but also how and where to tell it consistently. Across multiple channels — from original website content and bona fide reviews to advertisements and event sponsorships — a combination of owned, paid and well-earned publicity can adeptly reflect your company's values while defining a brand that takes you well beyond your 15 minutes of fame.
—Leslie Licano is the co-founder and president of Beyond Fifteen Communications, Inc., a rapidly growing, full-service public relations and social media firm, based in Irvine, Calif. that specializes in plucking “Plain Janes” and “John Does” out of obscurity and placing them in perpetual limelight.
Taking the Next Step
An entrepreneur feels general discomfort within the system and a strong aversion to the norm. They see solutions in the absence of problems and have the right blend of vision, resourcefulness and cojones to bring that vision into fruition.
Entrepreneurs start their own businesses because they have to. An entrepreneurial spirit is as much a curse as it is a blessing. It brings with it a restlessness within the status quo and an enduring pursuit of new approaches that can only be satiated when they are working within their own framework towards their own goal.
The single biggest obstacle that entrepreneurs must face is the understanding of what to do next. Entrepreneurs tend to focus on the big picture, but that vision can
Round – up ENTREPRENEURS FACING OBSTACLES