The startup (just launched this month) is named Praetorian Technologies, which has a state of the art new software named TrackOFF. It has two founders named Chandler Givens and Ryan Flach.
In short, Praetorian uses advanced technologies to combat the latest forms of digital tracking. The power dynamic between Big Brother corporations / organizations and consumers has become distorted beyond recognition, and Praetorian’s sole focus is to create tools that enable consumers to use the Internet without having to forfeit their privacy rights.
Consumer data is being collected and exploited on an unprecedented scale. In the wake of the recent OPM breach, it's apparent that foreign intelligence organizations are targeting behavioral and demographic information. The companies tracking consumers have huge and valuable stores of consumer data that, if breached, would provide endless supplies of intel on US citizens (which are used as part of bigger hacking attacks). Also, here is an article just published about the startup that might be helpful.
Spotlight
on Praetorian Technologies
Chandler Givens Ryan Flach