American Spin:
We all need to understand how the news gets made
A cross between Sir Edward Bernays’ “Propaganda” and Machiavelli’s “The Prince,” Patricia Vaccarino’s American Spin is not your ordinary how-to PR book.
Patricia Vaccarino takes no prisoners as she dances through the history of spin from Julius Caesar, the young Caesar Augustus and Queen Elizabeth I of England to present day media sluts like Kim Kardashian, Lee Radziwill and the self-proclaimed French public intellectual Bernard-Henry Lévy.
Even Francis, the People’s Pope, is cast as much more than the Holy See. Through the lens of spin, Vaccarino shows us how Pope Francis is a PR-savvy, modern day, turnaround CEO, trying to save an embattled Catholic Church.
Vaccarino claims that even vegetables need PR and how when truth is packaged well it can take over the world. She describes how a network of giant food retailers, commercial farmers, health food chains, wholesale food vendors, and other ancillary businesses have created a phenomenon that can be described as the Kaling of America.
We all know “Spin” is a special slant, point of view, emphasis, or interpretation presented for the purpose of influencing people. But do you know it when you see it? American Spin reveals the harsh economic realities behind how some people get to be in the news because they can afford the high price of PR. And others who are truly worthy of recognition get no news coverage at all. Vaccarino reveals the secrets of seeing through the spinmeisters’
messaging, and how to use them to your own advantage.
American Spin, on Amazon, is a must read for everyone from school- age children to seasoned marketing practitioners and entrepreneurs. As enlightened consumers of the media, we all need to understand how news gets made.
Patricia Vaccarino owns Xanthus Communications, a national PR firm, and the internet company, PR for People®, where people share their news with the world. Patricia Vaccarino has written award-winning film scripts, press materials, and content. In her spare time, she writes books, essays and articles.