college 101
business degree
BUSINESS AS
USUAL PART 1
Did you know that in 2015, the majority of
college degrees awarded were in business fields?
In the first part of this ongoing series, The Culverhouse College
of Business at The University of Alabama shares some cool things
you can do with a business degree.
MARKETING
Students in marketing majors study how to win the trust of
consumers, and how to maintain and enrich consumer relation-
ships. They also learn the ins and outs of market research and
data analysis.
"I look for students who want to use their unique understanding
of social media to help large Fortune 500 companies, small busi-
ness owners, and non-profit organizations tell their story online
and measure their digital impact,” explains Susan Fant, a Clinical
Professor of Marketing and the Associate Director of the Master’s
of Marketing Program at Culverhouse.
Most schools will encourage you to choose a specific area of
marketing to specialize in. Culverhouse offers several marketing
specializations:
I nternational Business
If you’d love to travel the world doing business for a multina-
tional corporation, this might be the program for you. The
main objective of this specialization is to give you a com-
merce-oriented perspective on the global economy.
Possible Careers: Management Analyst, International Ac-
countant
Sales
This one is for the social butterflies—it focuses on customer
relationship cultivation and account management. The cur-
riculum covers sales theory, revenue generation, and business
ethics. Possible Careers: Sales Lead, Account Executive
Services Marketing
Are you obsessed with organization and planning? This
specialization teaches students how to organize and reimag-
ine business operations. Possible Careers: Project Manager,
Logistics Expert
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MANAGEMENT
Students enrolled in a management program build their skills in
leadership, innovation, communication, and decision-making.
They learn to efficiently organize and use an organization's assets
in the business world.
“A recent collaborative research project with an elite Fortune 500
company provided an opportunity for me to expose my students
to a real-world, complex business problem that lacked a clear
solution and approach,” shares Jef Naidoo, an Assistant Professor
of Management at Culverhouse.
Like marketing, most management programs have areas you can
specialize in. Culverhouse's management programs include:
Entrepreneurship
Do you dream of owning your own business someday?
Culverhouse’s entrepreneurship program pairs students with
experienced entrepreneurs to gain hands-on experience in
building sustainable and profitable businesses.
Possible Careers: Business Owner, Marketing Consultant
Healthcare Analytics
Students in this specialization learn how to obtain and pro-
cess data to produce decisions that create better outcomes for
both healthcare organizations and patients. Possible Careers:
Data Analyst, Healthcare Policy Researcher
Human Resource Management
Do you consider yourself the peacekeeper of your friend
group? This specialization emphasizes coursework that pre-
pares students to strategically address human resource issues
and improve organizational performance.
Possible Careers: Corporate Recruiter, Office Manager
Want more info? The Culverhouse College of Business at The
University of Alabama is an inclusive and diverse community
that develops business leaders who solve challenges of the global
society. Visit culverhouse.ua.edu to learn more.
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