Feb. 2019
Product Modeling
IMZ-Ural
Feb. 2019
Promotion
IMZ-Ural
The concepts of product positioning for different markets
Promotion
The minimalist style of positioning was chosen for the Asian market.
The adventure and travel spirit are the main references for American and Australian mar-
kets.
In addition, there was an attempt to experiment with the 3d human and utilize the result
for the concept focusing on the younger audience but still retro.
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Disrupt and Align
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Disrupt and Align