Feb. 2019
Inspiration
IMZ-Ural Feb. 2019
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Idea Development
IMZ-Ural
Inspiration
I believe the color is
essential for the Ural.
In spite of the fact that
the major color palette
for motorcycles is pretty
desaturated, the brand
concept is absolutely
vibrant.
Also, through customer
research, it became
clear that in most
cases the typical
user of the bike is
an extraordinary person
who seeks unusual
experience.
Thus, the final design
must balance the ascetic
color approach of
the Ural and vibrant side
of the user.
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