Feb. 2019
Analysis and Interpretation
IMZ-Ural
Feb. 2019
The User
IMZ-Ural
By studying the Ural users and their
experience, it can be concluded:
• often, the user of Ural is much
younger than usually assumed.
It can be a person (male or female)
around 29-35 years old. The
feeling of youth is highly important
for older users;
• generally, they do not declare their
adherence to the Retro concept,
but it can be clearly seen through
analyzing the social medial profiles;
• the user aims the positive unusual
experience.
Thus, it is required to combine Retro
with something Modern, but a bit
geeky.
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Disrupt and Align
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Disrupt and Align