Feb. 2019
IMZ-Ural
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Feb. 2019
Page 31
The User
IMZ-Ural
It was discovered that Ural’s owner can be both a male and
a female variety of age. The youngest identified owner could
be 30 years old (maybe a bit younger). Also, there is a group
of potential customers renting the bike for now that could
be even younger. age
Most often, the bike owners have a family with at least one
child. In other cases, there is a long relationship couple. family
The bike owners an extremely pet-friendly, especially
with dogs. There is at least one dog at household. Often,
the pet is a companion to the trip. A separate social media
account assigned to this pet could be moderated and
promoted. pets
Socializing is an important part of life for the bike owners.
Usually, there are a lot of friends around them. They are active
parties or events participants (especially bike-events). friends
It was not noticed any direct or indirect popular (mass-
market or luxury) brands promotion among the bike owners.
On the contrary, they mostly promote local and/or craft brands.
It is clear, that this audience likes to express themselves
through not only clothes or personal embellishment but also
through their bike. style
Usually, the bike owners can be professional extreme
sportsmen or just soccer fans. In general, they are visiting
the gym or other fitness activities to be in a good fit. sport
The Ural is not the only vehicle owned by the customer.
In most cases, it is an additional type of transportation in
the household. Usually, the customer also owns either
different bike of other brand or a car. vehicle
It was not noticed the specific music preferences. Generally,
it is the blues or rock. Sometimes, music is the professional
area of owners. music
Usually, owners are pretty tolerant of alcohol especially
to beer (mass-market brands) and wine. alcohol
Traveling is the main hobby of the Ural bike’s owners.
For them, it does not matter where to go either to a party
at neighborhood or different continent. It is always fun and
they are not alone most of the time. hobbies
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Analysis and Interpretation
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