POPULAR MAGAZINE - The Sneak Peek (End of Summer Issue 2016) Jul. 2016 - Page 15

You know Who What Wear, the website started 10 years ago that has become your go-to for all things celebrity style? Well, the duo behind the site, Hillary Kerr and Katherine Power, have joined forces with Target to create a collection full of street-style inspired staples launching on January 31. As an ongoing partnership with Target, new styles will be introduced each month, all ringing in under $50. Even better, the collection ranges from sizes 2 to 26. Last week, I caught up with Kerr and Power over the phone to learn more about the collection. Check out our interview below, then head here to see full look book, including what you can expect from the collection over the next three months. Katherine Power: We’ve been wanting to do a Who What Wear clothing line since basically the beginning of Who What Wear. When we think about our reader, she really mixes high and low. She loves affordable fashions and she’ll save up for that key designer bag every season. A retailer that we feel really embodied that same kind of image is Target. We’ve really always admired their business and how they’ve worked with various designers. So we thought that was the best place to make Who What Wear accessible in real life—in tangible goods. We started working on this probably two years ago and came up with the idea of using street style as our inspiration. The mix of super on-trend pieces with perfect classics like the best trench coat you can imagine, mixed with that really trendy floral pencil skirt—that was kind of how it started. As I looked through the look book I noticed that was a mix of plus-size and straight size models. Was that a conscious decision when you were designing? Hillary Kerr: Absolutely. At the end of the day, style should be accessible to everyone of every shape. And it was important for us to include everything, all of the sizes, in our collection. We think that our readers and the Target guests as a whole will be really excited about it, too. EVERYTHING YOU NEED TO KNOW ABOUT THE WHO WHAT WEAR FOR TARGET COLLECTION