Popular Culture Review 29.2
reflect the growing Latino / Hispanic and Asian communities were then developed for the 2013 major holiday seasons . The events recognized key religious holidays for groups , and incorporated several ethnic identifiers with music , performances , activities , and foods . Careful thought and consideration went into the Imagineering of these major events that include Celebrate Gospel , Lunar New Year , and ¡ Viva Navidad !, as there are unique Disney twists and interpretations that are not present in standard ethnic celebrations . Most recently in the winter 2016 / 2017 events , more Disney “ edutainment ” through crafts and activities were incorporated as demonstrated with additional signage and written informational materials . The 2016 / 2017 ethnic celebrations saw the addition of the new Festival of Holidays to the ¡ Viva Navidad ! repertoire . With the Festival of Holidays , more ethnic diversity was presented with the inclusion of the holidays of Kwanzaa , Diwali , and Hanukkah , and accompanying “ edutainment ” activities . For example , educational and entertaining storytelling elements were incorporated into Blue13 ’ s introductions for Diwali , the holiday ’ s religious and cultural significance , how families around the world may celebrate , and the songs and performances held during Festival of Holidays ( A Slice of Disney “ Festival of Holidays Bollywood Party DCA Blue13 Dance Company Disneyland Resort ” YouTube ).
The following sections detail each of the ethnic celebrations at DCA , Celebrate Gospel , Lunar New Year , ¡ Viva Navidad ! and the recent inclusivity found within Festival of Holidays , while exploring the ethnic and panethnic identities presented through the lenses of Disney . By connecting these celebrations back to recent demographic trends within California , it is clear that the Disney Company is addressing some of the demands of their visitors in ways that continue to meet larger business goals of simultaneously driving profits and attendance .
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