Popular Culture Review 29.2
While many elements of ethnic representation have been removed from the park on an everyday basis to pull away from multiculturalism after the 2012 remodel , renaming , and rededication of Disney California Adventure , the Disney Company simultaneously pushed forward with seasonal ethnic holiday celebrations and festivals . This paper focuses on this concurrent trend of seasonal inclusivity that reflects demographic trends of diversity within California and localized contexts of ethnicity and panethnicity . A major focus of this research in the design , planning , and implementation of such events at Disney California Adventure is the presence and use of internal Diversity Resource Groups ( DRGs ) as a component of Corporate Social Responsibility ( CSR ) to consult about ethnic groups and their usage for these seasonal celebrations . Research here focuses on constructions and interpretations of ethnic identities and key celebrations at Disney California Adventure for African Americans , several Asian groups , and Latinos and Hispanics , and how the Disney Company , with the help of DRGs , has interpreted such identities .
Through the lenses of the Disney Company and its Diversity Resource Groups , ethnic celebrations at DCA reflect local demographic trends as the company allocates more resources , like event duration and event space , while using the Disney versions of ethnic identities . As white populations have declined and been edged out by other groups in California , the Disney Company has had to reframe and resituate some of their Traditional Disney Ideologies that support white , middle-class Americans to now reflect increasing diversity . In this phase of DCA Multiculturalism , there is a struggle to balance national trends of homogenization and Traditional Disney Ideologies with local demographic trends that reveal an increase in ethnic and cultural diversity . For the small , and
126