Popular Culture Review Vol. 4, No. 1, January 1993 | Page 8

^Po£ular Culture Review

It is commonly accepted that the average reader spends more time
reading reviews than reading books, even though most journalists will
attest that few review readers do more than skim anything but an
article's headline and lead, be it a book review or something else.
But many people often base their book purchasing decisions solely
upon reviews.
The managers of chains such as B. Dalton or Waldenbooks also
read reviews. &