Popular Culture Review Vol. 27, No. 2, Summer 2016 | Page 64

featuring Batman and Robin with their faces replaced by those of Affleck and Matt Damon , his acting / writing partner from 1997 ’ s Good Will Hunting . Posted prior to the release of studio stills of Affleck in the Batman v Superman : Dawn of Justice costume , the meme serves as a striking example of an antecedent rhetoric influencing current internet discussion . Memes can appear with textual messages attached , and in the case of Batfleck , the messages often refer to fan criticisms of previous incarnations of the character . One of the more interesting memes shows a photo of Affleck leaning in to speak with Christian Bale at some unspecified function , the message reading , “ Whatever you do don ’ t let them give you batnipples ” in reference to the much-derided costumes in Batman Forever and Batman and Robin . Several memes feature messages transcribed into an exaggerated Bostonaccent , a reference to Affleck ’ s hometown ( one example posted at http :// i . imgur . com / KaBv2aJ . jpg reads , “ Don ’ t get me fahkin staadid , Scarecrow ”) ( full disclosure : as a Batman fan and a Boston-area native , I find this meme hilarious ). Some memes do not include Batfleck photos , opting instead to feature other franchise-related actors . One such meme on www . memeshappen . com features the late Heath Ledger as the Joker , echoing a scene in The Dark Knight when he is speaking to Aaron Eckhart ’ s Harvey Dent / Two-Face , shaking his hands in the air , exclaiming , “ Chemical attacks kill a hundred people in Syria and nobody panics . Ben Affleck becomes Batman and everyone just loses their minds !” Often , impactful memes will feature less Bat-imagery , as evidenced by a widely circulated photo of a large , scraggily bearded fan , standing in the middle of a large protest unrelated to the Batfleck controversy , but holding a sign proclaiming , “ AMERICA IS DOOMED . BEN AFFLECK IS BATMAN .”
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