Popular Culture Review Vol. 27, No. 2, Summer 2016 | Page 57

even today , Bill and Hillary Clinton are often referred to as “ Billary ” for political expediency . “ The combinations ,” according to Bonnie Fuller , the editorial director of American Media , “ grow from fans ' desire to play a role in shaping the stars ' image ” ( Cave ). Uni-names also highlight the public ’ s desire to participate in the conversation of stars ’ relationships . Fuller , who at the time had launched the tabloid Star , was quoted , '' They want to have a nickname for the couples because they feel as if they are part of the stars ' extended group of family and friends '' ( Cave ). In a recent example of a uni-name ’ s trajectory , a member of my student newspaper staff , writing an article about a failed romantic encounter between Jimmy Fallon and Nicole Kidman , opined , “ It ’ s clear to see that ‘ Falman ’ was never meant to be ” ( Ping ).
Affleck had an unfortunate series of failed high-profile relationships with film co-stars in the late 1990 ’ s and early 2000 ’ s that have made unlikely contributions to the Batman casting backlash . Two relationships , in particular , were destructive to Affleck ’ s public image due greatly in part to the fact that he was dating celebrities in real-life who were also co-starring as love interests in movies that failed at the box-office , the conflation of the factual and fictional relationships in turn creating intense media scrutiny . The first relationship was with Gwyneth Paltrow ( who would , ironically , go on to her own stratospheric heights as comic book character Pepper Potts in the lucrative Iron Man and Avengers series ) and ended around the same time as their collaboration , 2000 ’ s Bounce , debuted to scathing reviews . Perhaps even more productive for media coverage and public commentary was Affleck ’ s courtship and eventual engagement to musician and actress Jennifer Lopez ; the media soon christened them together as “ Bennifer ,” an “ effort to
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