Popular Culture Review Vol. 27, No. 1, Winter 2016 | Page 76

such an unfathomable amount of revenue. Having established very early on what appears today as a purer, more honest relationship with their receiver, backed up by a monumental financial success, The Beatles were allowed to grow and change without having to fight for visibility or exposure but rather, on the contrary, taking their distance vis-à-vis the public, and it is when they ceased direct contact with their audience, that is when they stopped touring, that they produced their most artistic works. They existed in function of an ideal recipient rather than the public, without caring neither about fame nor sales, and, just as real artists do, they developed and they changed. Change is no longer welcome in the music industry, which cares only about the public and despises the  recipient,  as  shown  by  English  singer  and  songwriter  George  Michael’s  legal   misadventures with Sony that cost him three years of his career36 and established once and for all the All Mighty Power of the executive branch of the music industry over its creative part. Conceiving the public as a space allows us to distinguish it from the notion of recipient and to better perceive its implications and limits in terms of communication – grammar  itself  comes  to  our  rescue,  for  we  do  commonly  say  “in  public,”  or  “in  the   public  eye.”  As  a  space,  the  public  is  no  longer  an  informed  or  discerning  receiver  but   rather an environment the music industry needs in order to gross capital gain; logically, the artist becomes a simple commodity and is increasingly easily substitutable – chances  are  that  Lady  Gaga’  or  Miley  Cyrus’  respective  fames  will  not  last  as  long  as   Madonna’s  did,  in  spite  of  all  their  efforts  to  obtain  visibility  by  all  means  necessary. The public as a space is constantly rearranged by the music industry in order to create new and more exciting needs, and so, naturally, the thought-provoking qualities and originality of any work of art immediately raise suspicions; if noth [