Popular Culture Review Vol. 27, No. 1, Winter 2016 | Page 70

very  own  and  personal  friends’  collections,  published  in  2000,  went  straight  to  number   one on the New-York Times bestsellers list, as if the words themselves of the Fab Four still held an almost mystical hold upon our culture, three decades after the band has ceased to exist. The natural, easy comparison between Elvis and the Beatles is both indicative and fallacious. If on the one hand, both are determining figures of twentieth century popular music and culture and represent, from a purely financial point of view, alternate versions of the hen with the golden eggs, their respective importance in the development of both popular music and its industry are very much far apart. Whereas Elvis represents the pinnacle of an era and incarnates its soundtrack, mostly centered around the pentatonic developments of Blues, Rock and Country with the occasional Gospel outing, the Beatles, on the other hand, ushered the future of pop music, that which  we  are  st [0