Popular Culture Review Vol. 25, No. 2, Summer 2014 | Page 89

85 as the “Shakespeare of Puritan Theologians,” and often reiterates Edwards’s sentiments towards sitmers. In his sermon, “Gods Bounty,” Adams violently delves into the transgressions of the wealthy, claiming that the devil will carry those who are “besotted on money and riches” to hell with him as easily “as the chariot drew Pharaoh into the Red Sea” (76). Both Edwards and Adams are early proponents of compounding fear and religion, resulting in a violent yet persuasive rhetorical appeal often utilized in the Christian conversion process. Parting from the norm, twentieth-century sermons began to focus upon “divine redemption and Bible living” rather than “damnation and hell’s torments,” marking a significant retreat of the scare-tactic (Jackson 51). Though the incorporation of the fear tactic has diminished over the years, the author of Religion o f Fear: H